Rahayu, Ika Puji (2023) PENGARUH VARIASI PRODUK, KUALITAS PRODUK DAN KUALITAS PELAYANAN PADA KEPUASAN PELANGGAN (Studi pada Karyawan PT. Pamapersada Nusantara). S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh variasi produk, kualitas produk dan kualitas pelayanan pada kepuasan pelanggan (studi pada karyawan PT. Pamapersada Nusantara). Populasi dalam penelitian ini adalah karyawan PT. Pamapersada Nusantara sebagai pelanggan PT. Nutriboga Perkasa. Sampel yang dipergunakan adalah sebanyak 175 pelanggan. Metode penarikan sampel menggunakan random sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square (Smart-PLS) versi 3.0. Hasil penelitian ini membuktikan bahwa variasi produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. This research aims to examine the influence of product variety, product quality and service quality on customer satisfaction (study of PT. Pamapersada Nusantara employees). The population in this study were employees of PT. Pamapersada Nusantara as a customer of PT. Mighty Nutriboga. The sample used was 175 customers. The sampling method uses random sampling. The data collection method uses a survey method, with the research instrument being a questionnaire. The data analysis method uses Partial Least Square (Smart-PLS) version 3.0. The results of this research prove that product variations have a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer satisfaction. Service quality has a positive and significant effect on customer satisfaction.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43117110426 |
| Uncontrolled Keywords: | Variasi Produk, Kualitas Produk, Kualitas Pelayanan, Kepuasan Pelanggan. Product Variety, Product Quality, Service Quality, Customer Satisfaction. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | WIDYA AYU PUSPITA NINGRUM |
| Date Deposited: | 03 Nov 2023 06:24 |
| Last Modified: | 03 Nov 2023 06:24 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/83781 |
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