PENGARUH SERTIFIKAT HALAL , HALAL AWARENESS DAN KEPERCAYAAN TERHADAP NIAT BELI SKINCARE NAMEERA PADA MUSLIMAH GEN Z

ATIKOH, NURUL (2023) PENGARUH SERTIFIKAT HALAL , HALAL AWARENESS DAN KEPERCAYAAN TERHADAP NIAT BELI SKINCARE NAMEERA PADA MUSLIMAH GEN Z. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Indonesia is a country that has the largest Muslim population in the world where there is great potential in the latest cosmetic trend today, namely halal cosmetics. Nameera is one of the halal cosmetic products in Indonesia. The purpose of this study is to test and analyze the effect of Halal Certificate, Halal Awareness and Trust on nameera skincare purchase intent. The design of this study was to use causal research methods. The object of this study is Generation Z with a sample of 112 respondents with purposive sampling. The approach used in this study is a quantitative approach. With variance based structural equation model data analysis method with smart-pls 3.2.9 analysis tool. The results showed that halal certificates have a positive and significant influence on purchase intent, halal awareness has a positive and significant influence on purchase intent, and trust has a positive and significant influence on purchasing intent Nameera skincare Keywords: Halal Certificate, Halal Awareness, Trust, Purchase Intention, Halal Cosmetics, Nameera Skincare, Generation Z Indonesia merupakan negara yang memiliki jumlah penduduk muslim terbesar di dunia dimana berpotensi besar dalam trend kosmetik terbaru saat ini yaitu kosmetik halal. Nameera merupakan salah satu produk kosmetik halal di Indonesia. Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh Sertifikat Halal, Kesadaran Halal dan Kepercayaan terhadap niat beli skincare nameera. Desain penelitian ini adalah menggunakan metode penelitian kausal. Objek penelitian ini adalah Generasi Z dengan jumlah sampel 112 responden dengan purposive sampling. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Dengan metode analisis data variance based structural equation model dengan alat analisis smart-pls 3.2.9. Hasil penelitian menunjukkan sertifikat halal memiliki pengaruh positif dan signifikan terhadap niat beli, kesadaran halal memiliki pengaruh positif dan signifikan terhadap niat beli, dan kepercayaan memiliki pengaruh positif dan signifikan terhadap niat beli Skincare nameera. Kata kunci: Sertifikat Halal, Kesadaran Halal, Kepercayaan, Niat Beli, Kosmetik Halal, Nameera Skincare , Generasi Z

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 294
Call Number: SE/31/23/408
NIM/NIDN Creators: 43118110179
Uncontrolled Keywords: Sertifikat Halal, Kesadaran Halal, Kepercayaan, Niat Beli, Kosmetik Halal, Nameera Skincare , Generasi Z
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 08 Nov 2023 03:49
Last Modified: 08 Nov 2023 03:49
URI: http://repository.mercubuana.ac.id/id/eprint/83778

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