PENGARUH PERCEIVED USEFULNESS, DINING ATTITUDE, E-SERVICE QUALITY, PERCEIVED EASE OF USE TERHADAP SATISFACTION PADA PENGGUNAAN ONLINE FOOD DELIVERY PASCA PANDEMI COVID-19

AGUSTINI, SARAH (2023) PENGARUH PERCEIVED USEFULNESS, DINING ATTITUDE, E-SERVICE QUALITY, PERCEIVED EASE OF USE TERHADAP SATISFACTION PADA PENGGUNAAN ONLINE FOOD DELIVERY PASCA PANDEMI COVID-19. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The Covid-19 pandemic has changed people's attitudes towards enjoying the food they want, during the covid-19 pandemic, people used more Online Food Delivery services to reduce activities outside the home, but after the covid pandemic began to subside, people were able to do outdoor activities, including in eating restaurant food. The purpose of this study is to analyze the effect of Perceived Usefulness, Dining Attitude, E-Service Quality, Perceived Ease Of Use on Satisfaction in the use of Online Food Delivery applications after the Covid-19 pandemic. The approach taken by this study uses a quantitative approach. The population in this study are people who use Online Food Delivery applications in the area of the island of Java. The sample in this study used a non-probability sampling method using a purposive sampling approach and had the criteria of being an active user of an Online Food Delivery service application and using an Online Food Delivery application within the last 3 months. The data collection method uses a survey method, with the research instrument being a questionnaire. Methods of data analysis using Partial Least Square. This study proves that Perceived Usefulness and Perceived Ease Of Use have a positive but not significant effect, while Dining Attitude and E-Service Quality have a positive and significant effect on user Satisfaction for Online Food Delivery service applications. Keywords: Perceived Usefulness, Dining Attitude, E-Service Quality, Perceived Ease Of Use, Satisfaction, Online Food Delivery Service Application. Pandemi Covid-19 telah mengubah sikap masyarakat dalam menikmati makanan yang diinginkan, pada saat pandemi covid-19 masyarakat lebih banyak menggunakan jasa layanan pesan antar makanan secara online untuk mengurangi aktifitas diluar rumah, namun setelah pandemi covid-19 mulai mereda masyarakat sudah dapat beraktifitas diluar ruangan termasuk dalam mengonsumsi makanan direstoran. Penelitian ini adalah bertujuan menganalisis pengaruh Perceived Usefulness, Dining Attitude, E-Service Quality , Perceived Ease Of Use terhadap Satisfaction pada penggunakan Online Food Delivery pasca pandemi covid-19. Pendekatan yang dilakukan oleh penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah masyarakat yang menggunakan aplikasi Online Food Delivery yang berada di wilayah pulau Jawa. Sampel pada penelitian ini menggunakan metode non probability sampling dengan menggunakan pendekatan purposive sampling dan memiliki kriteria yaitu pengguna aktif aplikasi layanan pesan antar makanan online dan menggunakan aplikasi pesan antar makanan online dalam kurun waktu 3 bulan terakhir. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuisioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa Perceived Usefulness dan Perceived Ease Of Use memiliki pengaruh positif namun tidak signifikan, sedangkan Dining Attitude dan E-Service Quality memiliki pengaruh positif dan signifikan terhadap Satisfaction penggunaan aplikasi layanan pesan antar makanan online pasca pandemi covid-19. Kata Kunci: Perceived Usefulness, Dining Attitude, E-Service Quality, Perceived Ease Of Use, Satisfaction, Aplikasi Layanan Online Food Delivery.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 317
Call Number: SE/31/23/388
NIM/NIDN Creators: 43118110050
Uncontrolled Keywords: Perceived Usefulness, Dining Attitude, E-Service Quality, Perceived Ease Of Use, Satisfaction, Aplikasi Layanan Online Food Delivery.
Subjects: 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 641 Food and Drink/Makanan dan Minuman > 641.3 Food/Makanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 09 Nov 2023 02:22
Last Modified: 09 Nov 2023 02:22
URI: http://repository.mercubuana.ac.id/id/eprint/83450

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