AINI, PUTRI NURUL (2023) MANAGEMENT EVENT LIVE MUSIC CAFE TEPI BAMBU PERIODE JANUARI-OKTOBER 2022. S1 thesis, Universitas Mercu Buana.
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Abstract
Cafes in Depok City are given a challenge to be able to maintain their existence amidst the many establishments of Cafes in Depok City. So that cafes in the city of Depok must be able to provide something new or that is in great demand by the public. That way the Management of the Cafe will determine the existence of the Cafe in the future by looking at the opportunities that exist. Starting from the creation of a marketing communication strategy, the facilities provided, to the events held. That's the way it is with the Tepi Bambu Cafe in Depok City holding a live music event which is expected to make the Cafe's existence continue. Public Relations is a strategic communication process that aims to build beneficial relationships with the public, according to Martha Tri Lestari (2021, p.21). According to Martha Tri Lestari (2021, p.21) Event Management Public Relations activities are known as POAC, namely planning, Organizing, Actuating and Controlling, because in carrying out management activities at a Cafe it really takes several stages to run effectively. The paradigm used in this research is constructivism. With a case study research method and a descriptive qualitative approach. Primary data collection techniques are indepth interviews and secondary data are observation and documentation. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The data validity withdrawal technique used is source triangulation. The results of this study indicate that the existence of Cafe Edge Bambu continues to survive because it implements POAC well so that all activities and activities carried out at Cafe Edge Bambu, especially at live music events which are still ongoing today. Keyword: Management Event, POAC dan Cafe Tepi Bambu Cafe di Kota Depok diberikan tantangan untuk dapat mempertahankan eksistensinya ditengah-tengah banyaknya berdirinya Cafe di Kota Depok. Sehingga Cafe di kota depok harus dapat memberikan sesuatu yang baru atau yang banyak diminati oleh masyarakat. Dengan begitu Pengelolaan Management pada Cafe sangat menentukan bagaimana eksistensi Cafe di masa yang akan datang degan melihat peluang-peluang yang ada. Dimulai dari pembuatan strategi komunikasi pemasaran, fasilitas yang disediakan, hingga event-event yang diselenggarakan. Begitulah dengan Cafe Tepi Bambu Kota Depok mengadakan event live music yang diharapkan dapat membuat eksistensi Cafe terus bertahan. Public Relations merupakan proses komunikasi stategis yang bertujuan untuk membangun hubungan yang menguntungkan dengan publiknya, menurut Martha Tri Lestari (2021, h.21). Menurut Martha Tri Lestari (2021, h.21) kegiatan event Management Public Relations dikenal dengan istilah POAC, yaitu planning, Organizing, Actuating dan Contoling, karena dalam melakukan kegiatan pengelolaan management pada Cafe sangatlah dibutuhkan beberapa tahapan agar berjalan secara efektif. Paradigma yang dinakan pada penelitian ini adalah konstruktivisme. Dengan metode penelitian studi kasus dan pendekatan kualitatif deskriptif. Teknik penumpulan data primer yaitu wawancara mendalam dan data skunder yaitu observasi dan dokumentasi.Teknik analisa data yang digunakan adalah reduksi data, penyajian data, dan penarikan simpulan. Teknik penarikan keabsahan data yang digunakan adalah triangulasi sumber. Hasil penelitian ini menunjukan bahwa eksistensi pada Cafe tepi bambu terus bertahan karena menerapkan POAC, dengan baik sehingga segala aktivitas dan kegiatan yang dilakukan di Cafe Tepi Bambu, terutama pada event live music yang masih terus berjalan hingga saat ini. Kata kunci: Management Event, POAC dan Cafe Tepi Bambu
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR. 23 169 |
| NIM/NIDN Creators: | 44219010035 |
| Uncontrolled Keywords: | Management Event, POAC dan Cafe Tepi Bambu |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 28 Oct 2023 03:28 |
| Last Modified: | 28 Oct 2023 03:28 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/83431 |
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