PENGARUH KUALITAS PRODUK, PERSEPSI NILAI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN GOFOOD DI JABODETABEK

HIDAYAT, UBAIDILLAH TAUFIQ (2023) PENGARUH KUALITAS PRODUK, PERSEPSI NILAI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN GOFOOD DI JABODETABEK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to test the effect of Customer Loyalty on the GoFood food delivery service. The research object is the GoFood food delivery service. The independent variables obtained from the preliminary survey results are Service Quality, Perceived Value and Product Quality. This research uses descriptive data analysis techniques, instrument testing, and SEM with data processing using PLS. The population is residents living in Jabodetabek, with a sample of 115 respondents. Data testing results using Smart-PLS v3.3.3 software. In general, the results of this research show that Service Quality has a significant influence on increasing Gofood Customer Loyalty, Value Perception has a significant influence on increasing Gofood Customer Loyalty, Product Quality has a significant influence on increasing Gofood Customer Loyalty. Keywords: Service Quality,Perceived Value .Service Quality Customer Loyalty Penelitian ini bertujuan untuk menguji pengaruh Loyalitas Pelanggan pada layanan pesanantar makanan GoFood. Objek penelitian adalah layanan pesan-antar makanan GoFood. Variabel independen yang didapatkan dari hasil survei pendahuluan adalah Kualitas Pelayanan,Persepsi Nilai dan Kualitas Produk. Penelitian ini menggunakan teknik analisis data deskriptif, uji instrument, dan SEM dengan pengolahan data menggunakan PLS. Populasinya adalah penduduk berwilayah tinggal di Jabodetabek, dengan sampel 115 responden. Hasil pengujian data dengan menggunakan menggunakan software Smart-PLS v3.3.3. Secara umum, hasil penelitian ini menunjukan bahwa Kualitas Pelayanan memiliki pengaruh signifikan terhadap peningkatan Loyalitas Pelanggan Gofood , Persepsi Nilai memiliki pengaruh signifikan terhadap peningkatan Loyalitas Pelanggan Gofood, Kualitas Produk memiliki pengaruh signifikan terhadap peningkatan Loyalitas Pelanggan Gofood. Kata Kunci: Kualitas Pelayanan, Persepsi Nilai, Kualitas Produk, Loyalitas Pelanggan.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 399
Call Number: SE/31/23/376
NIM/NIDN Creators: 43117010344
Uncontrolled Keywords: Kualitas Pelayanan, Persepsi Nilai, Kualitas Produk, Loyalitas Pelanggan.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 16 Nov 2023 02:31
Last Modified: 16 Nov 2023 02:31
URI: http://repository.mercubuana.ac.id/id/eprint/83271

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