PENGARUH THEORY OF PLANNED BEHAVIOR DAN ENVIRONMENTAL CONCERN TERHADAP PURCHASE INTENTION POPOK BAYI MEREK MERRIES

FEBRIANTI, LIDIA (2020) PENGARUH THEORY OF PLANNED BEHAVIOR DAN ENVIRONMENTAL CONCERN TERHADAP PURCHASE INTENTION POPOK BAYI MEREK MERRIES. S2 thesis, Universitas Mercu Buana Jakarta.

	Text (HAL COVER) 1.Cover Tesis - Lidia Febrianti.pdf Download (1MB)
	Text (BAB I) 2.BAB I - Lidia Febrianti.pdf Restricted to Registered users only Download (358kB)
	Text (BAB II) 3.BAB II - Lidia Febrianti.pdf Restricted to Registered users only Download (787kB)
	Text (BAB III) 4.BAB III - Lidia Febrianti.pdf Restricted to Registered users only Download (529kB)
	Text (BAB IV) 5.BAB IV - Lidia Febrianti.pdf Restricted to Registered users only Download (695kB)
	Text (BAB V) 6.BAB V - Lidia Febrianti.pdf Restricted to Registered users only Download (259kB)
	Text (DAFTAR PUSTAKA) 7.Daftar Pustaka - Lidia Febrianti.pdf Restricted to Registered users only Download (291kB)
	Text (LAMPIRAN) 8.LAMPIRAN (Kuesioner, similarity, CV) - Lidia Febrianti.pdf Restricted to Registered users only Download (1MB)

Abstract

This study analyze the effect of theory of planned behavior and environmental concern to purchase intentions of diapers “Merries”. The population of this study is mothers who have children that uses diapers and located in DKI Jakarta, with a total sample of 105 respondents. The data analysis method uses Structural Equation Model-Partial Least Square (SEM-PLS). The result of this study indicate is attitude, subjective norm, perceived of behavioral control and environmental concern affect positively but only perceived of behavioral control significantly affect towards purchase intentions. Keywords : Theory of planned behavior, Environmental Concern, Purchase Intention. Penelitian ini bertujuan untuk menganalisis pengaruh theory of planned behavior dan environmental concern terhadap purchase intentions popok bayi merek Merries. Populasi dari penelitian ini adalah responden ibu yang memiliki anak usia pemakai popok dan berdomisili di DKI Jakarta, dengan jumlah sampel sebanyak 105 orang. Metode analisis data menggunakan Structural Equation Model-Partial Least Square (SEM-PLS). Hasil penelitian menemukan bahwa attitude, subjective norm, perceived of behavioral control dan environmental concern berpengaruh positif namun hanya perceived of behavioral control yang mempengaruhi secara signifikan terhadap purchase intention. Implikasi penelitian ini dibahas dalam artikel. Kata Kunci: Theory of planned behavior, Environmental Concern, Purchase Intention

Item Type:	Thesis (S2)
NIM/NIDN Creators:	55118120091
Uncontrolled Keywords:	Theory of planned behavior, Environmental Concern, Purchase Intention
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.91 Influence of Physical Environment and Conditions/Pengaruh Lingkungan dan Kondisi Fisik > 155.911 Influence of Sensory Stimuli/Pengaruh Stimuli Sensori 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.95 Influence of Clothing/Pengaruh Pakaian 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 530 Physics/Fisika > 536 Heat/Panas > 536.4 Effects of Heat on Matter/Pengaruh, Efek Panas pada Benda
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	24 Oct 2023 02:36
Last Modified:	24 Oct 2023 02:36
URI:	http://repository.mercubuana.ac.id/id/eprint/83132

Actions (login required)

View Item