SOSIALISASI PROGRAM JAMINAN SOSIAL OLEH PUBLIC RELATIONS PT TASPEN (PERSERO) BAGI PENSIUNAN PEGAWAI NEGERI SIPIL

PANGESTI, ETIKA RAHMA (2023) SOSIALISASI PROGRAM JAMINAN SOSIAL OLEH PUBLIC RELATIONS PT TASPEN (PERSERO) BAGI PENSIUNAN PEGAWAI NEGERI SIPIL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Indonesia has a large number of Civil Servants. Socialization of the Social Security Program by the Public Relations of PT TASPEN (PERSERO) for Retired Civil Servants (PNS) is an important initiative in ensuring that retired PNS fully understand the benefits and services they receive from TASPEN. This is in line with TASPEN's goal of achieving Good Corporate Governance (GCG), namely the principles applied by the company to maximize corporate value, improve company performance and contribution, and maintain the company's sustainability in the long term. The concept of management according to Scoot M. Cutlip Center & Allen H. Center in the book Effective Public Relations Ninth Edition is a planning process starting from fact finding (defining problems), planning (planning programs), communicating (acting and communicating), and evaluating (evaluating programs) ). This planning process is used to facilitate public relations in running a program. This research was conducted to find out the application or implementation of Social Security Program Socialization by the Public Relations of PT TASPEN (PERSERO) for Retired Civil Servants. This research use desciptive qualitative approach. Data collection techniques with indepth interviews with informants and documentation as secondary data. The level of success of this activity can be seen from how much the participants understand this socialization. Keywords: Public Relations, Socialization of Public Relations, Civil Servants, social Security Indonesia memiliki banyak sekali jumlah Pegawai Negeri Sipil. Sosialisasi Program Jaminan Sosial oleh Public Relations PT TASPEN (PERSERO) bagi Pensiunan Pegawai Negeri Sipil (PNS) merupakan inisiatif penting dalam upaya memastikan bahwa pensiunan PNS memahami sepenuhnya manfaat dan layanan yang mereka terima dari TASPEN. Hal ini sejalan dengan tujuan TASPEN untuk mencapai Good Corporate Governance (GCG), yaitu merupakan prinsip-prinsip yang diterapkan oleh perusahaan untuk memaksimalkan nilai perusahaan, meningkatkan kinerja dan kontribusi perusahaan, serta menjaga keberlanjutan perusahaan secara jangka panjang. Konsep manajemen menurut Scoot M. Cutlip Center & Allen H. Center dalam buku Effective Public Relations Edisi Kesembilan adalah proses perencanaan dimulai dari fact finding (mendefinisikan masalah), planning (merencanakan program), communicating (bertindak dan berkomunikasi), dan evaluating (mengevaluasi program). Proses perencanaan ini digunakan untuk mempermudah public relations dalam menjalankan suatu program. Penelitian ini dilakukan untuk mengetahui penerapan atau pelaksanaan Sosialisasi Program Jaminan Sosial Oleh Public Relations PT TASPEN (PERSERO) Bagi Pensiunan Pegawai Negeri Sipil. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Teknik pengumpulan data dengan wawancara mendalam dengan narasumber dan dokumentasi sebagai data sekunder. Tingkat keberhasilan kegiatan ini dilihat dari seberapa besar pemahaman peserta mengenai sosialisasi ini. Kata Kunci : Public Relations, Sosialisasi Public Relations, Pegawai Negeri Sipil, Jaminan Sosial

Item Type: Thesis (S1)
Call Number CD: FK/PR. 23 209
Call Number: SK/42/23/103
NIM/NIDN Creators: 44219010073
Uncontrolled Keywords: Public Relations, Sosialisasi Public Relations, Pegawai Negeri Sipil, Jaminan Sosial
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 303 Social Process/Proses Sosial > 303.3 Coordination and Control/Koordinasi dan Kontrol > 303.32 Sosialization/Sosialisasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 11 Nov 2023 07:42
Last Modified: 11 Nov 2023 07:42
URI: http://repository.mercubuana.ac.id/id/eprint/83106

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