ALFARD, RAFI (2023) STEREOTIP PEREMPUAN DALAM FILM DOKUMENTER TINDER SWINDLER TAHUN 2022 (ANALISIS RESEPSI PENGGUNA TINDER WANITA DI TANGERANG). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The dating app, Tinder, is one of the most popular dating apps. This application has even won a number of awards such as the 2022 Editors' Top Pick Innovative Award and the 2022 Dating Sites Reviews Single's Choice Gold Award. This application can provide partner recommendations based on the city where you live, beliefs, hobbies, and sexual orientation. These series of factors are believed to increase the user's chances of finding a suitable partner, not infrequently it even ends up down the aisle. The purpose of this study was to find out "Receptions Related to Stereotypes of Female Tinder Users in the 2022 Tinder Swindler Documentary". This study uses a qualitative approach using communication reception analysis method. The subjects of this study were 8 female informants aged 21 - 30 years. The study used interviews with informants in focus group discussions on the topic (Focus Group Discussion). In this case, the researcher conducted interviews with informants who had watched the Tinder Swindler Documentary. The results of the study showed that after watching the film, the informants tended not to blame the tinder application and when what happened to Cecilie happened to the informants, they tried to let it all go because every step taken always had risks and they were always vigilant when they met new people. especially through social media and dating apps. Keywords: Reception Analysis, Women Stereotypes, Dating apps, social media Aplikasi pencari jodoh Tinder, tergolong salah satu dating apps yang cukup populer. Aplikasi ini bahkan sudah menyabet sejumlah penghargaan seperti 2022 Editors Top Pick Innovative Award dan 2022 Dating Sites Reviews Single's Choice Gold Award. Aplikasi ini dapat menyajikan rekomendasi pasangan berdasarkan kota tempat tinggal, kepercayaan, hobi, hingga orientasi seksual. Deretan faktor tersebut dipercaya dapat memperbesar peluang penggguna menemukan pasangan yang cocok, bahkan tidak jarang yang berakhir hingga ke pelaminan. Tujuan dari penelitian ini adalah ingin mengetahui “Resepsi Terkait Stereotip Wanita Pengguna Tinder Wanita Pada Film Dokumenter Tinder Swindler Tahun 2022”. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan metode analisis resepsi komunikasi. Subyek penelitian ini adalah 8 informan Wanita yang berusia 21 - 30 tahun. Penelitian menggunakan wawancara kepada para informan secara diskusi kelompok yang terfokus pada topik (Focus Group Discussion). Dalam hal ini, peneliti melakukan wawancara kepada para informan yang telah menonton film Dokumenter Tinder Swindler. Hasil penelitian menunjukan bahwa Stereotip Perempuan setelah menonton film tersebut para informan cenderung tidak menyalahkan aplikasi tinder dan ketika hal yang menimpa Cecilie terjadi pada para informan, mereka berusaha untuk mengikhlaskan semuanya karena setiap langkah yang diambil pasti selalu ada resikonya dan selalu waspada setiap bertemu dengan orang baru apalagi melalui media social dan dating apps. Kata kunci: Analisis Resepsi, Stereotip Perempuan, Dating apps, media social.
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