BINUKO, GESANG BAGOES (2023) ANALISA KONTEN KREATIF GAMES PADA AKUN TIKTOK @ALVINGAMINBUDDY. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
In 2020, the number of Tiktok users has increased along with the emergence of many content creators who upload educational content, one of which is the Tiktok account @Alvingaminbuddy which uploads video games content with the montage theme that is in great demand by the Gen Z generation. This research aims to identify and analyze content on the tiktok account @Alvingaminbuddy. The concepts used in this study include; Qualitative content analysis, Message Content Analysis, Digital Content, Creative Content, e-sport Games, and Digital Communication. This study uses the constructivism paradigm, with a qualitative content analysis research method. The subject of this research is 4 Games content from the TikTok account @Alvingaminbuddy. The collection data used is documentation. The data analysis technique used is Qualitative Data Analysis. The results of the study show that the message content on the Tiktok account @Alvingaminbuddy contains sportsmanship, game technique, competitive spirit, and enthusiasm. The game shown in @Alvingaminbuddy content provides many lessons in terms of technique and decision making as an In Game Leader. Keywords: Content Analysis, Tiktok, e-sport Games, @Alvingaminbuddy Pada tahun 2020, jumlah pengguna Tiktok meningkat bersamaan dengan munculnya banyak content creator yang mengunggah konten edukasi, salah satunya adalah akun Tiktok @Alvingaminbuddy yang mengunggah konten video Games dengan tema montage yang banyak diminati oleh generasi Gen Z, Penelitian ini bertujuan untuk mengetahui dan menganalisis konten pada akun tiktok @Alvingaminbuddy. Konsep-konsep yang digunakan dalam penelitian ini, meliputi; Analisis isi Kualitatif, Analisis Isi Pesan, Konten Digital, Konten Kreatif, Games e-sport, dan Komunikasi Digital. Penelitian ini menggunakan paradigma konstruktivisme, dengan metode penelitian analisis isi (content analysis) kualitatif. Subjek penelitian ini yakni 4 konten Games akun TikTok @Alvingaminbuddy. Data pengumpulan yang digunakan adalah dokumentasi. Teknik analisis data yang digunakan ialah Analisis Data Kualitatif. Hasil penelitian menunjukkan bahwa isi pesan yang ada pada akun Tiktok @Alvingaminbuddy mengandung Sportifitas, Teknik Games, jiwa Kompetitif, serta Semangat. Permainan yang di tunjukan di konten @Alvingaminbuddy memberikan banyak pelajaran dari segi Teknik dan pengambilan keputusan sebagai In Game Leader. Kata Kunci : Analisis Isi, Tiktok, Games e-sport, @Alvingaminbuddy
| Item Type: | Thesis (S1) |
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| Call Number CD: | FK/KD. 23 029 |
| NIM/NIDN Creators: | 44518010044 |
| Uncontrolled Keywords: | Analisis Isi, Tiktok, Games e-sport, @Alvingaminbuddy |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi |
| Divisions: | Fakultas Ilmu Komunikasi > Komunikasi Digital |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 18 Oct 2023 04:04 |
| Last Modified: | 18 Oct 2023 04:04 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/82747 |
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