PENGARUH SIKAP, NORMA SUBJEKTIF, PERSEPSI KONTROL PERILAKU DAN RELIGIUSITAS TERHADAP MINAT BERINVESTASI PEER TO PEER LENDING SYARIAH (Studi Kasus Pada Mahasiswa Universitas Mercu Buana )

MISROH, DINA (2023) PENGARUH SIKAP, NORMA SUBJEKTIF, PERSEPSI KONTROL PERILAKU DAN RELIGIUSITAS TERHADAP MINAT BERINVESTASI PEER TO PEER LENDING SYARIAH (Studi Kasus Pada Mahasiswa Universitas Mercu Buana ). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study was conducted to determine the influence of attitudes, subjective norms, perceived behavior control and religiosity on the investment interests of Mercu Buana University students. Independent variables obtained from the results of the preliminary survey are attitudes, subjective norms, perceived behavior control and religiosity. While the dependent variable obtained is investment interest. The population used is Students of Mercu Buana University Jakarta. The samples used in this study were as many as 100 respondents, which were taken using convenience sampling techniques. Using a descriptive quantitative approach, statistical analysis of data is carried out with sem-pls approach. The results of this study showed that attitudes have a significant positive effect on investment interests, subjective norms have a significant positive effect on investment interests, perceived behavior control have a significant positive effect on investment interests, as well as religiosity has a significant positive effect on investment interests Keywords : Attitude, Subjective Norms, Perceived Behavior Control, Religiosity, Investment Interests Penelitian ini dilakukan untuk mengetahui pengaruh sikap, norma subjektif, persepsi kontrol perilaku dan religiusitas terhadap minat investasi mahasiswa Universitas Mercu Buana. Variabel independen yang didapatkan dari hasil survei pendahuluan adalah sikap, norma subjektif, persepsi kontrol perilaku dan religiusitas. Sedangkan variabel dependen yang didapatkan adalah minat investasi. Populasi yang digunakan adalah Mahasiswa Universitas Mercu Buana Jakarta. Sampel yang digunakan dalam penelitian ini adalah sebanyak 100 responden, yang diambil dengan menggunakan tehnik convenience sampling. Dengan menggunakan pendekatan deskriptif kuantitatif, analisis statistik terhadap data dilakukan dengan pendekatan SEM-PLS. Hasil penelitian ini menunjukkan bahwa sikap berpengaruh positif signifikan terhadap minat investasi, norma subjektif berpengaruh positif signifikan terhadap minat investasi, persepsi kontrol perilaku berpengaruh positif signifikan terhadap minat investasi, serta religiusitas berpengaruh positif signifikan terhadap minat investasi. Kata kunci : Sikap, Norma Subjektif, Persepsi Kontrol Perilaku, Religiusitas, Minat Investasi

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 259
Call Number: SE/31/23/343
NIM/NIDN Creators: 43117110159
Uncontrolled Keywords: Sikap, Norma Subjektif, Persepsi Kontrol Perilaku, Religiusitas, Minat Investasi
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.6 Investment/Investasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 30 Oct 2023 09:06
Last Modified: 30 Oct 2023 09:06
URI: http://repository.mercubuana.ac.id/id/eprint/82687

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