ROLE OF E-SERVICE QUALITY AND PRICE PERCEPTION ON REPURCHASE INTENTION THROUGH E-SATISFACTION OF SHOPEE USER

PARAMITA, FRISKA PRAJNA (2023) ROLE OF E-SERVICE QUALITY AND PRICE PERCEPTION ON REPURCHASE INTENTION THROUGH E-SATISFACTION OF SHOPEE USER. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and analyze the effect of E-Service Quality and Price Perception on Repurchase Intention mediated by E-Satisfaction on Shopee users. This research data is primary data obtained from processing questionnaire data filled out by consumers who have transacted at Shopee twice or more. The number of samples used as many as 126 respondents. This study uses a quantitative approach. The sample collection technique in this study is non-probability sampling with the method used is purposive sampling and the analytical technique used in this study is Partial Least Square (PLS) analysis. Keyword: E-Service Quality, Price Perception, Repurchase Intention

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 269
Call Number: SE/31/23/340
NIM/NIDN Creators: 43119010133
Uncontrolled Keywords: E-Service Quality, Price Perception, Repurchase Intention
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 31 Oct 2023 04:17
Last Modified: 31 Oct 2023 04:17
URI: http://repository.mercubuana.ac.id/id/eprint/82649

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