SUPRIYANTO, AHMAD (2020) PENGARUH CITRA DESTINASI DAN FASILITAS TERHADAP MINAT KUNJUNGAN GEN Z DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOR (Kajian Pada Moslem-Friendly Destination ke Singapura). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
New potential emerging in the tourism industry is halal tourism. Indonesia, which has a majority Muslim population, is expected to take advantage of this opportunity. This study aims to identify and analyze the influence of attitudes, subjective norms, perceived behavior control, image of destinations and facilities on the interest of the generation of Indonesian Z generation to Singapore. The object of this study is Generation Z Muslim as many as 180 respondents. This study uses Component or Variance Based Structural Equation Model approach with SEM-PLS version 3.2.8 analysis tool. The results of this study show that attitudes, subjective norms, perceived behavior control and destination image have an effect on visiting interest while facilities have no effect on visiting interest. Keywords: attitude, subjective norm, perceived behavior control, destination image, facilities, visiting interest, generation Z, Singapore Muslim-friendly destinations. Potensi baru muncul dalam industri pariwisata yaitu pariwisata halal. Indonesia yang memiliki mayoritas penduduk muslim diharapkan bisa memanfaatkan peluang ini. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh sikap, norma subjektif, perceived behaviour control, citra destinasi dan fasilitas terhadap minat berkunjung generasi Z muslim Indonesia ke Singapura. Objek penelitian ini adalah Generasi Z Muslim sebanyak 180 responden. Penelitian ini menggunakan pendekatan Component atau Variance Based Structural Equation Model dengan alat analisis SEM-PLS versi 3.2.8 Hasil penelitian ini menunjukkan bahwa sikap, norma subjektif,, perceived behaviour control dan citra destinasi berpengaruh positif dan signifikan terhadap minat berkunjung sedangkan fasilitas tidak berpengaruh signifikan terhadap minat berkunjung. Kata Kunci: sikap, norma subjektif, perceived behaviour control, citra destinasi, fasilitas, minat berkunjung, generasi Z, destinasi ramah-muslim Singapura.
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