DAMAYANTI, MONIKA (2023) PEMANFAATAN MEDIA SOSIAL INSTAGRAM @GERLY MANAGEMENT SEBAGAI SARANA PUBLIKASI. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Abstract contents are research objectives, the definition of variables studied, the number of samples, sampling techniques, the name of the data analysis methods and the result. Conclusion/interpretation of the resultsThis research discusses the utilization of Instagram as a means of publication on the @gerly management account. The purpose of this study was to determine the utilization of Gerly Management's Instagram social media as a publication of beauty products. This research method uses descriptive research with a qualitative approach. Meanwhile, data collection techniques are observation, interviews, and documentation. Data analysis techniques use data reduction, data presentation and conclusion drawing. The results of this study indicate that Gerly Management has utilized Instagram as a means of publication well. The concept of publication gerly management in the form of content published as a means of information and activities related gerly management. Instagram features are almost entirely utilized by Gerly management. The impact obtained through publication is the increase in followers and the number of collaborations with clients. Among them gerly management with clients to promote related brands. The obstacles faced by Gerly Management in utilizing Instagram social media as a means of publication are difficulties in finding branding when working with a client. And the constraints of cooperation with their talents who pass the deadline period agreed upon by the contact. Keywords: Instagram, Publication, Gerly management Isi abstrak terdiri dari tujuan penelitian, definisi variable yang diteliti, jumlah sampel, Teknik pengambilan sampel, nama metode analisis data, hasil penelitia, kesimpulan/Interpretasi hasil penelitan) Penelitian ini membahas mengenai pemanfaatan instagram sebagai sarana publikasi pada akun @gerly management. Tujuan penelitian ini adalah untuk mengetahui pemanfaatan media sosial instagram Gerly Management sebagai publikasi produk kecantikan. Metode penelitian ini menggunakan penelitian deskriptif dengan pendekatan kualitatif. Sedangkan, teknik mengumpulan data adalah observasi, wawancara dan dokumentasi. Teknik analis data menggunakan redukasi data penyajian data dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa gerly management telah memanfaatkan instagram sebagai sarana publikasi dengan baik. Konsep publikasi gerly management berupa konten yang dipublikasikan sebagai sarana informasi dan kegiatan terkait gerly management. Fitur-fitur instagram hampir seluruhnya dimanfaatkan oleh gerly management. Dampak yang diperoleh melalui publikasi adalah bertambahnya followers dan banyaknya kerja sama dengan client. Diantaranya gerly management dengan client untuk saling mempromosikan brand terkait. Kendala yang dihadapi gerly management dalam pemanfaatan media sosial instagram sebagai sarana publikasi adalah kesulitan dalam mencari branding jika bekerja sama dengan sebuah client. Dan kendala kerjasama dengan talent mereka yang melewati masa deadline yang sudah disepakati oleh kontak. Kata Kunci: Instagram, Publikasi, Gerly management
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR. 23 124 |
| NIM/NIDN Creators: | 44217110031 |
| Uncontrolled Keywords: | Instagram, Publikasi, Gerly management |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 13 Oct 2023 01:21 |
| Last Modified: | 13 Oct 2023 01:21 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/82425 |
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