ANALISIS KEPUTUSAN PEMBELIAN MOBIL LISTRIK MURNI MENGGUNAKAN TAM DAN TPB

KAMAJAYA, BRIAN (2023) ANALISIS KEPUTUSAN PEMBELIAN MOBIL LISTRIK MURNI MENGGUNAKAN TAM DAN TPB. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan menguji dan menganalisis pengaruh persepsi kemudahan penggunaan dan persepsi kegunaan baik secara langsung maupun melalui variabel intervening sikap serta pengaruh sikap, norma subyektif, dan persepsi kontrol perilaku terhadap keputusan pembelian mobil listrik murni. Penelitian ini merupakan penelitian kuantitatif dengan populasi konsumen yang telah membeli mobil listrik murni dan ukuran sampel sebanyak 125 responden. Data kuesioner dari responden dianalisis dengan metode Structural Equation Modelling-Partial Least Square menggunakan software SmartPLS versi 3.3.8. Hasil penelitian menunjukkan bahwa persepsi kemudahan penggunaan dan persepsi kegunaan berpengaruh positif signifikan terhadap sikap, serta sikap dan norma subyektif berpengaruh positif signifikan terhadap keputusan pembelian. Adapun persepsi kemudahan penggunaan, persepsi kegunaan, dan persepsi kontrol perilaku ternyata tidak berpengaruh signifikan terhadap keputusan pembelian. Penelitian ini juga menunjukkan bahwa sikap mampu memediasi pengaruh persepsi kemudahan penggunaan dan persepsi kegunaan terhadap keputusan pembelian. Kata kunci : TAM, TPB, persepsi kemudahan penggunaan, persepsi kegunaan, sikap, norma subyektif, persepsi kontrol perilaku , keputusan pembelian, mobil listrik murni This study aims to test and analyze the influence of perceived ease of use and perceived usefulness either directly or through attitude as an intervening variable and the influence of attitudes, subjective norms, and perceived control behavior on purchasing decisions of pure electric cars. This research is a quantitative study with population of consumers who have purchased pure electric cars and sample size of 125 respondents. Questionnaire data from respondents were analyzed with the Structural Equation Modelling-Partial Least Square method using SmartPLS version 3.3.8 software. The results showed that perceived ease of use and perceived usefulness had a significant positive effect on attitudes, attitudes and subjective norms had a significant positive effect on purchasing decisions. As for perceived ease of use, perceived usefulness, and perceived behavioral control, it turns out that they have no significant effect on purchasing decisions. This study also showed that attitude is able to mediate the influence of perceived ease of use and perceived usefulness on purchasing decisions. Keywords: TAM, TPB, perceived ease of use, perceived usefulness, attitudes, subjective norms, perceived behavioral control, pure electric car

Item Type: Thesis (S2)
Call Number CD: CD/551. 23 115
Call Number: TM/51/23/128
NIM/NIDN Creators: 55121110019
Uncontrolled Keywords: TAM, TPB, perceived ease of use, perceived usefulness, attitudes, subjective norms, perceived behavioral control, pure electric car
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Pascasarjana > Magister Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 28 Oct 2023 08:49
Last Modified: 28 Oct 2023 08:49
URI: http://repository.mercubuana.ac.id/id/eprint/82325

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