HIDAYATTULLOH, SYARIF (2023) REBRANDING LOGO KEDAI KOPI ENUK. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Kedai Kopi Enuk is the one of coffee shop with delicious taste and affordable price for their customers. Already have their own identity but less representative about their character from Kedai Kopi Enuk itself. The logo not really catching the attention, anda less consistency about the visual application. So, they really need the rebranding to create their new visual identity and make different from other identity and characteristic. Keywords : rebranding, brand identity, packaging Kedai Kopi Enuk merupakan salah satu coffee shop dengan image kopi enak dengan harga murah yang ditunjukan untuk target pasar mereka. Kedai Kopi Enuk sudah memiliki identitas sendiri namun kurang mewakili identitas karakter dari Kedai Kopi Enuk mulai dari logo yang terkesan kurang menarik, serta kurangnya konsistensi dalam pengaplikasian identitas visual. Oleh karena itu di perlukan rebranding untuk menciptakan identitas visual baru yang dapat menjadi pembeda dari identitas atau ciri khas lainnya. Kata kunci : rebranding, brand identity, packaging
| Item Type: | Thesis (S1) |
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| Call Number CD: | FDSK/DKV. 23 024 |
| Call Number: | SDSK/23/23/015 |
| NIM/NIDN Creators: | 42317010093 |
| Uncontrolled Keywords: | rebranding, brand identity, packaging |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | ADELINA HASNA SETIAWATI |
| Date Deposited: | 27 Oct 2023 06:47 |
| Last Modified: | 27 Oct 2023 06:47 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/82124 |
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