PENGARUH TECHNOLOGY ACCEPTANCE MODEL TERHADAP BEHAVIORAL INTENTION PADA PENGGUNAAN VIRTUAL WEDDING DI MASA PANDEMI (Studi Kasus pada Viding.co)

DIHARJO, ALKI ADI JOYO (2023) PENGARUH TECHNOLOGY ACCEPTANCE MODEL TERHADAP BEHAVIORAL INTENTION PADA PENGGUNAAN VIRTUAL WEDDING DI MASA PANDEMI (Studi Kasus pada Viding.co). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The Covid 19 pandemic that hit the world has had an impact on holding weddings, social interactions are limited, the use of virtual weddings is increasing as a new innovative service to support weddings. Viding.co is a virtual wedding service provider company which is the case study in this research. This study aims to analyze whether the Perceive of Usefulness, Perceived ease of use has a positive effect on Behavior Intention to Use Virtual Wedding. The population in this study were 112 respondents who were in DKI Region. This study uses a quantitative approach and analysis of SmartPLS data processing. The results of this study state that the variable Perceive of Usefulness, Perceived ease of use has a positive effect on Behavior Intention to Use Virtual Wedding. Keywords: Perceive of Usefulness, Perceive Ease of Use, Behavior Intention to Use, Virtual wedding Pandemi Covid 19 yang melanda dunia berdampak pada penyelenggaraan pernikahan, interaksi social dibatasi, penggunaan virtual wedding pun semakin meningkat sebagai salah satu layanan inovasi baru pendukung pernikahan. Viding.co merupakan salah satu perusahaan penyedia jasa Virtual wedding yang menjadi studi kasus pada penelitian ini. Penelitian ini bertujuan untuk menganalisa apakah Perceive of Usefulnesss, Perceive Ease of Use berpengaruh positif terhadap Behavior Intention to Use Virtual Wedding. Populasi dalam penelitian ini adalah 112 responden yang berada di Wilayah DKI. Penelitian ini menggunakan pendekatan kuantitatif dan analisis olah data SmartPLS. Hasil penelitian ini menyatakan bahwa variable Perceive of Usefulnesss, Perceive Ease of Use berpengaruh positif terhadap Behavior Intention to Use Virtual Wedding. Kata kunci : Perceive of Usefulness, Perceive Ease of Use, Behavior Intention to Use, Virtual wedding

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 23 242
Call Number:	SE/31/23/326
NIM/NIDN Creators:	43117110325
Uncontrolled Keywords:	Perceive of Usefulness, Perceive Ease of Use, Behavior Intention to Use, Virtual wedding
Subjects:	600 Technology/Teknologi > 600. Technology/Teknologi 600 Technology/Teknologi > 600. Technology/Teknologi > 600.1-600.9 Standard Subdivisions of Technology/Subdivisi Standar Dari Teknologi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	19 Oct 2023 04:45
Last Modified:	19 Oct 2023 04:45
URI:	http://repository.mercubuana.ac.id/id/eprint/81704

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