CERLY, CERLY (2019) PENGARUH GRIT DAN GROWTH MINDSET TERHADAP RESILIENCE PETUGAS MARKETING ASURANSI KERUGIAN DI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The aim of this research was to determine the effect of grit and growth mindset on the resilience of marketing officer general insurance. The study was conducted on 294 subject. Sampling was done by non probability sampling technique with accidental sampling.. Hypothesis in this research is resilience influenced by grit and growth mindset which are owned by marketing officer general insurance. The data was collected by distributing 3 questionnaires that have tested for validity and reliability, consisting of Grit, Growth Mindset and Resilience. The method of this research is quantitative research by using multiple regression analysis techique, after testing of both variabels, the coefficient of determination or R squared is 0,630 which shown that grit and growth mindset has influence of 63% contribution to resilence for marketing officer general insurance in Jakarta. Keywords: grit, growth mindset, resilience, marketing officer general insurance. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh grit dan growth mindset terhadap resilience petugas marketing asuransi kerugian di Jakarta. Penelitian ini dilakukan terhadap 294 subjek. Untuk pengambilan sampel dilakukan dengan teknik non probability sampling dengan accidental sampling. Adapun hipotesis dari penelitian ini adalah resilience dipengaruhi oleh grit dan growth mindset yang dimiliki oleh seorang petugas marketing asuransi kerugian di Jakarta. Pengumpulan data dilakukan dengan membagikan 3 kuesioner yang telah diuji validitas serta reliabilitas, yang terdiri dari kuesioner grit, growth mindset dan resilience. Metode penelitian ini merupakan penelitian kuantitatif, yang menggunakan teknik analisis regresi berganda, dimana setelah dilakukan pengujian terhadap ketiga variabel maka diperoleh nilai koefisien determinasi atau R Squared sebesar 0,630 yang menunjukkan bahwa grit dan growth mindset memiliki pengaruh kontribusi sebesar 63% terhadap resilience petugas marketing asuransi kerugian di Jakarta. Kata Kunci: grit, growth mindset, resilience, petugas marketing asuransi kerugian.
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