PENGARUH STORE ENVIRONMENT DAN PERSONALITY TRAITS TERHADAP EMOTIONAL GRATIFICATION DAN IMPULSE BUYING BEHAVIOUR (Studi Kasus pada Pengunjung Sepatu Merek Yongki Komaladi di Gerai Matahari Departemen Store Mal Ciputra Jakarta)

Marselly, Agnes (2015) PENGARUH STORE ENVIRONMENT DAN PERSONALITY TRAITS TERHADAP EMOTIONAL GRATIFICATION DAN IMPULSE BUYING BEHAVIOUR (Studi Kasus pada Pengunjung Sepatu Merek Yongki Komaladi di Gerai Matahari Departemen Store Mal Ciputra Jakarta). S1 thesis, Universitas Mercu Buana.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 15 178
NIM: 43111010194
Uncontrolled Keywords: impulse buying behavior, emotional gratification, store environment, personality traits
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 14 Feb 2015 11:35
Last Modified: 08 May 2017 08:06
URI: http://repository.mercubuana.ac.id/id/eprint/8052

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