PENGARUH CITRA MEREK, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN JASA KABITA WEDDING ORGANIZER

PUTERA, RAI GEMILI SECTIO KURNIA (2023) PENGARUH CITRA MEREK, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN JASA KABITA WEDDING ORGANIZER. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (COVER)
01 COVER.pdf
Download (398kB) | Preview
[img]
Preview
 Text (ABSTRAK)
02 ABSTRAK.pdf
Download (112kB) | Preview
[img] Text (BAB I)
03 BAB I.pdf
Restricted to Registered users only
Download (224kB)
[img] Text (BAB II)
04 BAB II.pdf
Restricted to Registered users only
Download (425kB)
[img] Text (BAB III)
05 BAB III.pdf
Restricted to Registered users only
Download (362kB)
[img] Text (BAB IV)
06 BAB IV.pdf
Restricted to Registered users only
Download (403kB)
[img] Text (BAB V)
07 BAB V.pdf
Restricted to Registered users only
Download (164kB)
[img] Text (DAFTAR PUSTAKA)
08 DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (259kB)
[img] Text (LAMPIRAN)
09 LAMPIRAN.pdf
Restricted to Registered users only
Download (751kB)

Abstract

The purpose of this study was to determine the effect of brand image, service quality and trust on the decision to purchase Kabita Wedding Organizer services. The method used is quantitative. The population is the consumers of Kabita Wedding Organizer. The sampling technique used references according to Hair et al as many as 150 respondents. The approach used in this study is the Structural Equation Model (SEM) with the Smart-PLS 3.0 analysis tool The results of this study are brand image has no significant effect on purchasing decisions. Service Quality has a significant influence on purchasing decisions. Trust has no significant effect on purchasing decisions. Keywords: Brand Image, Service Quality, Trust and Purchase Decisio Tujuan penelitian ini adalah untuk mengetahui Pengaruh Citra Merek, Kualitas Pelayanan dan Kepercayaan Terhadap Keputusan Pembelian Jasa Kabita Wedding Organizer. Metode yang digunakan adalah kuantitatif. Populasinya adalah konsumen konsumen Kabita Wedding Organizer. Teknik pengambilan sampel menggunakan referensi menurut Hair et al sebanyak 150 responden. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS 3.0 Hasil penelitian ini adalah Citra Merek tidak ada pengaruh signifikan terhadap Keputusan pembelian. Kualitas Pelayanan ada pengaruh signifikan terhadap Keputusan pembelian. Kepercayaan tidak ada pengaruh signifikan terhadap Keputusan pembelian. Kata Kunci: Citra Merek, Kualitas Pelayanan,Kepercayaan dan Keputusan Pembelian

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 184
Call Number: SE/31/23/296
NIM/NIDN Creators: 43116110027
Uncontrolled Keywords: Citra Merek, Kualitas Pelayanan,Kepercayaan dan Keputusan Pembelian
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 06 Sep 2023 07:44
Last Modified: 06 Sep 2023 07:44
URI: http://repository.mercubuana.ac.id/id/eprint/80365

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.