FAJRIAN, ADHA (2021) PENGARUH KEMUDAHAN PENGGUNAAN, HARGA, DAN PROMOSI TERHADAP MINAT BELI KONSUMEN (Studi pada situs jual beli online Bukalapak). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine (1) the effect of easy of use on buying interest on Bukalapak (2) the effect of price on buying interest on Bukalapak (3) the effect of promotion on buying interest on Bukalapak. This research uses quantitative methods. The method used in this study is SPSS 25. The results showed that the Ease of Use, Price and Promotion test had a positive and significant effect on Buying Interest in the Bukalapak application. Keywords: Easy of use, price, Promotion, buying interest Penelitian ini bertujuan untuk mengetahui (1) pengaruh kemudahan terhadap minat beli pada Bukalapak (2) pengaruh harga terhadap minat beli pada Bukalapak (3) pengaruh Promosi minat beli pada Bukalapak. Penelitian ini menggunakan metode kuantitatif. Metode yang digunakan dalam penelitian ini adalah SPSS 25. Hasil penelitian ini menunjukan bahwa secara uji Kemudahan Penggunaan, Harga dan Promosi berpengaruh positif dan signifikan terhadap Minat Beli pada aplikasi Bukalapak.. Kata kunci: Kemudahan Penggunaan, Harga, Promosi, Minat Beli Konsumen
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43117010350 |
| Uncontrolled Keywords: | Kemudahan Penggunaan, Harga, Promosi, Minat Beli Konsumen |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 18 Jul 2023 06:31 |
| Last Modified: | 18 Jul 2023 06:31 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/79359 |
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