PUTRI, INTAN YOLANDA (2021) Pengaruh pengetahuan, Persepsi Kemudahan Penggunaaan, Manfaat Dan Kepercayaan Terhadap Minat Menggunakan LINKAJA ( Studi pada Pengunjung Starbucks di Tangerang Selatan ). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The purpose of this study was to determine the effect of perceived ease of use, perceived benefits, perceived trust in interest in using the LinkAja application in Starbucks Customer South Tangerang. This research is a quantitative research conducted in the area of South Tangerang with local residents. Data Structural Equation Modeling (SEM) analysis techniques with data processing using Partial Least Square (PLS) with a total of 125 respondents and data The collection was carried out by purposive sampling. The results of this study indicate that the effect of knowledge has no positive and significant effect on intention to use, perceived ease of use has no positive and insignificant effect on intention to use, perceived benefits have a positive and significant effect on intention to use, and Perception of trust has a positive and significant effect on intention to use at PT Fintek Karya Nusantara. Keywords: Knowledge Effect, Ease of Use, Benefits, Customer Trust, Intention to Use.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43117010329 |
| Uncontrolled Keywords: | Knowledge Effect, Ease of Use, Benefits, Customer Trust, Intention to Use. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 17 Jul 2023 01:58 |
| Last Modified: | 17 Jul 2023 01:58 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/79244 |
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