FAUZIYAH, RATNA (2021) PENGARUH DAYA TARIK, FASILITAS DAN E-WOM TERHADAP MINAT BERKUNJUNG (Studi Pada Kawasan Wisata Religi Kesultanan Banten). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study was to determine the Attractiveness, Facilities and E-Wom on Interest in Visiting the Religious Tourism Area of the Sultanate of Banten. The object of this research is visitors to the Religious Tourism Area of the Sultanate of Banten. This research was conducted on 170 visitors. The sample used was a representative sample. Methods of data collection using survey methods, with the research instrument is a questionnaire. Data analysis method using Partial Least Square. This research proves that. Attractiveness has a significant positive effect on visiting interest. Facilities have a significant positive effect on visiting interest, E-Wom has a significant positive effect on visiting interest Keywords: Attractiveness, Facilities and E-Wom on Visiting Interest Penelitian ini untuk mengetahui Daya Tarik, Fasilitas dan E-Wom Terhadap Minat Berkunjung pada Kawasan Wisata Religi Kesultanan Banten. Objek penelitian ini adalah pengunjung Kawasan Wisata Religi Kesultanan Banten Pasca Revitalisasi Penelitian ini dilakukan terhadap 170 pengunjung Sampel yang digunakan adalah sampele representatif. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuisioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa. Daya Tarik berpengaruh positif signifikan Terhadap Minat Berkunjung. Fasilitas berpengaruh positif signifikan terhadap Terhadap Minat Berkunjung, E-Wom berpengaruh positif signifikan terhadap Terhadap Minat Berkunjung Kata Kunci: Daya Tarik, Fasilitas dan E-Wom Terhadap Minat Berkunjung
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43117010295 |
| Uncontrolled Keywords: | Daya Tarik, Fasilitas dan E-Wom Terhadap Minat Berkunjung |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 17 Jul 2023 01:49 |
| Last Modified: | 17 Jul 2023 01:49 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/79240 |
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