THE INFLUENCE OF TRUST, SATISFACTION AND MOTIVATION TOWARD CONSUMER LOYALTY (Case Study on Mobile Legend: Bang-Bang Player)

T, Michael Mitterand (2021) THE INFLUENCE OF TRUST, SATISFACTION AND MOTIVATION TOWARD CONSUMER LOYALTY (Case Study on Mobile Legend: Bang-Bang Player). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this research is to find out the “The Influence of Trust, Satisfaction, and Motivation toward Consumer Loyalty (Case Study on Mobile Legend: Bang-Bang Player)”. The population in this study is mobile gamer who plays Mobile Legend: Bang-Bang. The sample used in this study was collected in South Meruya, West Jakarta with the total of 130 respondents. The sampling technique used is purposive sampling by using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEMPLS. The results of this study indicate that Trust, Satisfaction, and Motivation have positive effect on Consumer Loyalty. Keywords: Trust, Satisfaction, Motivation, Consumer Loyalty, Mobile Legend: Bang-Bang Penelitian ini bertujuan untuk mengetahui “Pengaruh Kepercayaan, Kepuasan, dan Motivasi terhadap Loyalitas Konsumen (Studi Kasus Terhadap Pemain Game Mobile Legend: Bang-Bang)”. Populasi dalam penelitian ini adalah mobile gamer yang memainkan Mobile Legend: Bang-Bang. Sampel yang digunakan dalam penelitian ini dikumpulkan di Meruya Selatan, Jakarta Barat dengan total 130 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan menggunakan pendekatan deskriptif kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa Kepercayaan, Kepuasan, dan Motivasi berpengaruh positif terhadap Loyalitas Konsumen. Kata kunci: Kepercayaan, Kepuasan, Motivasi, Loyalitas Konsumen, Legenda Seluler: Bang-Bang

Item Type: Thesis (S1)
NIM/NIDN Creators: 43115010288
Uncontrolled Keywords: Kepercayaan, Kepuasan, Motivasi, Loyalitas Konsumen, Legenda Seluler: Bang-Bang
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian > 334.5 Consumer Cooperatives/Koperasi Konsumen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ASHAIDAH AZLYA PUTRI
Date Deposited: 15 Jul 2023 02:49
Last Modified: 15 Jul 2023 02:49
URI: http://repository.mercubuana.ac.id/id/eprint/79180

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