PAMUNGKAS, WISNU (2021) PENGARUH LITERASI KEUANGAN DAN FAKTOR SOSIAL DEMOGRAFI TERHADAP KEPUTUSAN INVESTASI (Studi Kasus pada Karyawan di Wilayah Jabodetabek). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to analyze the effect of financial literacy and social demographic factors on investment decisions. The literacy aspects used in this research include basic knowledge aspects of personal finance, savings and savings, insurance, and investment. The population in this study were 96 employees who worked in the Jabodetabek area. The sample used was 96 employees, in this study using saturated samples. Methods of data methods using survey methods, with the research instrument is a questionnaire. Methods of data analysis using IBM SPSS and Smart Partial Least Square. This study proves that financial literacy has a significant effect on investment decisions and age social demographic factors and has a significant effect on investment decisions. Keywords: Financial Literacy, Social Demographic Factors, Investment Decisions Penelitian ini bertujuan untuk menganalisa pengaruh literasi keuangan dan faktor sosial demografi terhadap keputusan investasi. Aspek literasi yang digunakan dalam penelitian ini meliputi aspek pengetahuan dasar keuangan pribadi, tabungan dan simpanan, asuransi, dan investasi. Populasi dalam penelitian ini adalah 96 karyawan yang bekerja di wilayah Jabodetabek. Sampel yang digunakan sebanyak 96 karyawan, pada penelitian ini menggunakan sampel jenuh. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan IBM SPSS dan Smart Partial Least Square. Penelitian ini membuktikan bahwa literasi keuangan berpengaruh signifikan terhadap keputusan investasi serta faktor sosial demografi usia dan pendapatan berpengaruh signifikan terhadap keputusan investasi. Kata Kunci: Literasi Keuangan, Faktor Sosial Demografi, Keputusan Investasi
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43117110052 |
| Uncontrolled Keywords: | Literasi Keuangan, Faktor Sosial Demografi, Keputusan Investasi |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 11 Jul 2023 06:13 |
| Last Modified: | 11 Jul 2023 06:13 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/78972 |
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