FAZARINA, FANI (2021) PENGARUH KEMUDAHAN PENGGUNAAN, KEPERCAYAAN PELANGGAN, DAN NILAI PELANGGAN TERHADAP MINAT BELI E-COMMERCE ZALORA (Studi pada pengguna website Zalora di Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The purpose of this study was to determine the effect of ease of use, customer trust, and customer value on Zalora e-commerce buying interest at Mercu Buana University, West Jakarta. This research is a quantitative study conducted at Mercu Buana University, West Jakarta, with a population of all students who have made shopping transactions on the Zalora website.. Data analysis technique Structural Equation Modeling (SEM) with data processing using Partial Least Square (PLS) with a total of 150 respondents and data collection was done by purposive sampling. The results of this study indicate that ease of use has no positive and insignificant effect on purchase intention, customer trust has a positive and significant effect on purchase intention, and customer value has a positive and significant effect on purchase intention in Zalora e-commerce. Keywords: Ease of Use, Customer Trust, Customer Value, Purchase Intention Tujuan penelitian ini adalah untuk mengetahui pengaruh kemudahan penggunaan, kepercayaan pelanggan, dan nilai pelanggan terhadap minat beli ecommerce Zalora pada Universitas Mercu Buana Jakarta Barat. Penelitian ini merupakan penelitian kuantitatif yang dilakukan di Universitas Mercu Buana Jakarta Barat dengan populasi seluruh mahasiswa yang sudah pernah melakukan transaksi pembelanjaan di website Zalora. Teknik analisis data Structural Equation Modeling (SEM) dengan pengelolahan data menggunakan Partial Least Square (PLS) dengan jumlah 150 responden dan pengumpulan data dilakukan dengan purposive sampling. Hasil penelitian ini menunjukkan bahwa kemudahan penggunaan tidak berpengaruh positif dan tidak signifikan terhadap minat beli, kepercayaan pelanggan berpengaruh positif dan signifikan terhadap minat beli, dan nilai pelanggan berpengaruh positif dan dan signifikan terhadap minat beli pada ecommerce Zalora. Kata Kunci : Kemudaha Penggunaan, Kepercayaan Pelanggan, Nilai Pelanggan, Minat beli.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43117010378 |
| Uncontrolled Keywords: | Kemudaha Penggunaan, Kepercayaan Pelanggan, Nilai Pelanggan, Minat beli. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 11 Jul 2023 02:52 |
| Last Modified: | 11 Jul 2023 02:52 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/78967 |
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