PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU VANS

SARI, DESI INTAN (2021) PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU VANS. S1 thesis, Universitas Mercu Buana Jakarta.

[img] Text (COVER)
COVER - DAFTAR LAMPIRAN - Desi Intan Sari - Desi Intan.pdf
Download (345kB)
[img] Text (BAB I)
10. BAB 1 - Desi Intan.pdf
Restricted to Registered users only
Download (126kB)
[img] Text (BAB II)
11. BAB II - Desi Intan.pdf
Restricted to Registered users only
Download (356kB)
[img] Text (BAB III)
12. BAB III - Desi Intan.pdf
Restricted to Registered users only
Download (97kB)
[img] Text (BAB IV)
13. BAB IV - Desi Intan.pdf
Restricted to Registered users only
Download (634kB)
[img] Text (BAB V)
14. BAB V - Desi Intan.pdf
Restricted to Registered users only
Download (36kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA - Desi Intan.pdf
Restricted to Registered users only
Download (93kB)
[img] Text (LAMPIRAN)
LAMPIRAN - Desi Intan.pdf
Restricted to Registered users only
Download (527kB)

Abstract

This study is to determine Brand Image, Product Quality and Price Perception on Purchase Decisions on Vans shoes. The object of this research is Vans shoes customers. This research was conducted on 180 customers. The sample used was Convenience Sampling. Methods of data collection using survey methods, with the research instrument is a questionnaire. Data analysis method using Partial Least Square. This research proves that. Brand Image has a significant positive effect on Purchase Decisions, Product Quality has a significant positive effect on Purchase Decisions, Price Perception has a significant positive effect on Purchase Decisions. Keywords: Brand Image, Product Quality, Price Perception of Purchase Decision Penelitian ini untuk mengetahui Citra Merek, Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian pada sepatu Vans Objek penelitian ini adalah pelanggan sepatu Vans Penelitian ini dilakukan terhadap 180 pelanggan Sampel yang digunakan adalah Convinience Sampling. Metode pengumpulan data menggunakan survey, dengan instrument penelitian adalah kuisioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa.Citra Merek berpengaruh positif signifikan Terhadap Keputusan Pembelian, Kualitas Produk berpengaruh positif signifikan Terhadap Keputusan Pembelian, Persepsi Harga berpengaruh positif signifikan Terhadap Keputusan Pembelian. Kata Kunci: Citra Merek, Kualitas Produk, Persepsi Harga Terhadap Keputusan Pembelian

Item Type: Thesis (S1)
NIM/NIDN Creators: 43117010304
Uncontrolled Keywords: Citra Merek, Kualitas Produk, Persepsi Harga Terhadap Keputusan Pembelian
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: CALVIN PRASETYO
Date Deposited: 11 Jul 2023 02:31
Last Modified: 11 Jul 2023 02:31
URI: http://repository.mercubuana.ac.id/id/eprint/78962

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.