MUTIAMI, ADITA (2020) ANALISIS POLA KOMUNIKASI ORGANISASI ANTARA MANAGER DAN KARYAWAN DALAM PENEMPATAN KARYAWAN PADA CABANG-CABANG DI PT ASURANSI UMUM BUMIPUTERAMUDA 1967. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
PT General Insurance Bumiputeramuda 1967, or known as Bumida Insurance, is a company engaged in services, namely Insurance, a company that has been established since 1967, and has 46 subsidiary branches spread throughout Indonesia. This research was conducted in the Insurance Division of Engineering Bumida, the Engineering Division was selected by researchers to conduct research, because the Engineering Division is the kitchen of Insurance Bumida, the Engineering Division which is very contributing as well as the sciences in the field of Insurance. Researchers want to know the role of communication patterns that exist in the Engineering Division, especially in terms of promotion and transfer of employees of the Engineering Division to the Bumida Insurance branch office. The research conducted aims to determine the communication patterns of organizations which are intertwined in Bumida Insurance in providing motivation, especially in the placement of employees at the Bumida Insurance branch. This research uses a qualitative approach with a case study method. Data collection techniques using interviews and observation. In this study using a two-way organizational communication patterns from subordinate superiors and from subordinates to superiors. And use overall communication patterns and wheel communication patterns. Key Words: Communication patterns, Motivation and Asuransi Bumida PT Asuransi Umum Bumiputeramuda 1967, atau disebut dengan Asuransi Bumida, merupakan perusahaan yang bergerak dibidang jasa yaitu Asuransi, perusahaan yang telah berdiri sejak 1967, memiliki 46 anak cabang yang tersebar di seluruh Indonesia. Penelitian ini dilakukan di Divisi Teknik Asuransi Bumida, Divisi Teknik dipilih peneliti untuk melakukan hal penelitian, karena Divisi Teknik merupakan dapur dari Asuransi Bumida, Divisi Teknik yang sangat memberikan kontribusi serta ilmu-ilmu di dalam bidang Asuransi. Peneliti ingin mengetahui peran pola komunikasi yang terjalin di Divisi Teknik terutama dalam hal promosi dan mutasi karyawan Divisi Teknik ke kantor cabang Asuransi Bumida. Penelitian yang dilakukan ini bertujuan untuk mengetahui pola komunikasi organisasi yang terjalin di Asuransi Bumida dalam memberikan motivasi khususnya pada penempatan karyawan-karyawan pada cabang Asuransi Bumida. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data menggunakan wawancara dan observasi. Dalam penelitian ini menggunakan pola komunikasi organisasi dua arah yaitu dari atasan kebawahan dan dari bawahan ke atasan. Dan menggunakan pola komunikasi menyeluruh dan pola komunikasi roda. Kata Kunci: Pola Komunikasi, Motivasi, Asuransi Bumida
| Item Type: | Thesis (S1) |
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| Call Number CD: | FK/PR. 20 208 |
| NIM/NIDN Creators: | 44217110004 |
| Uncontrolled Keywords: | Pola Komunikasi, Motivasi, Asuransi Bumida |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 17 Jun 2023 03:13 |
| Last Modified: | 17 Jun 2023 03:13 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/78285 |
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