Perancangan Kampanye Sosial Konser Amal Ramadhan Jazz Festival Tahun 2021

PAMUNGKAS, MOHAMAD ARBY (2020) Perancangan Kampanye Sosial Konser Amal Ramadhan Jazz Festival Tahun 2021. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Social campaign is a movement as an effort to convey a condition where there is something that needs to be changed by a movement with a mass large enough to get the attention of many people. Ramadhan Jazz Festival want to share with others because there are still many around who need help. Often underestimated because of its charity concept, the writer has an interest in designing this campaign. This campaign was created with something new that had not been done by Ramadhan Jazz Festival before. The author makes a short video of less than one minute so that the public can find out what the Ramadhan Jazz Festival is. Keyword: Social Media, Social Campaign, Charity Concert, Ramadhan Jazz Kampanye sosial adalah gerakan sebagai usaha menyampaikan suatu kondisi dimana ada suatu hal yang perlu diubah dengan suatu gerakan dengan massa yang cukup besar sehingga mendapat perhatian banyak orang. Ramadhan Jazz Festival melakukan gerakan untuk berbagi kepada sesama karena melihat masih banyak sekeliling yang membutuhkan uluran tangan. Kerap kali dianggap sebelah mata karena konsepnya yang charity membuat penulis memiliki ketertarikan untuk merancang desain kampanye ini. Kampanye ini dibuat dengan hal baru yang sebelumnya belum dilakukan oleh Ramadhan Jazz Festival sebelumnya. Penulis membuat video singkat berdurasi kurang dari satu menit agar masyarakat dapat mengetahui apa itu Ramadhan Jazz Festival. Kata Kunci: Media Sosial Kampanye Sosial, Konser Amal, Ramadhan Jazz

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 20 057
Call Number: SDSK/23/21/024
NIM/NIDN Creators: 42316010030
Uncontrolled Keywords: Media Sosial Kampanye Sosial, Konser Amal, Ramadhan Jazz
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual
600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: CALVIN PRASETYO
Date Deposited: 12 Jun 2023 01:39
Last Modified: 12 Jun 2023 01:39
URI: http://repository.mercubuana.ac.id/id/eprint/78199

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