SYAH, MOCHAMAD ILHAM (2020) PERANCANGAN ULANG IDENTITAS VISUAL POWDER DRINK CHIBIW. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Chibiw drinks one type of contemporary drink that competes with other types of beverage powder that is suitable in Kab. Tangerang with a target market for young people so that there is a difference that occurs powdered beverages that are not concerned with the identity of the company Chibiw drink comes with the design of a new visual identity. The redesign of visual identity in this powder drink uses a no-no-design to see the identity that occurs the visual identity that is present prioritizes a meaning in the logo and makes it easier for consumers to find a logo. Keywords: Visual Identity, GSM, Media Implementation Chibiw drink salah satu jenis minuman kekinian yang bersaing dengan jenis minuman powder drink merek lain yang berada di Kab. Tangerang dengan target market anak muda sehingga permasalahan yang terjadi banyaknya minuman powder drink yang yang tidak mementingkan sebuah identitas pada perusahaan Chibiw drink hadir dengan perancangan identitas visual baru. Perancangan ulang identitas visual pada minuman powder drink ini menggunakan unsur – unsur desain dengan melihat dari permasalahan yang terjadi identitas visual yang hadir mementingkan sebuah arti di dalam logo tersebut dan mempermudah konsumen dalam memahami sebuah logo tersebut. Kata Kunci: Identitas Visual, GSM, Media Implemntasi
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