FATRIA, AULINA EZA (2023) PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA INFORMASI HUMAS DINAS LINGKUNGAN HIDUP DKI JAKARTA DALAM KEGIATAN PENGENDALIAN PENCEMARAN AIR SUNGAI CILIWUNG. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRAK Perkembangan Teknologi yang semakin pesat tentunya memberikan kemudahan kepada masyarakat dalam mencari informasi dan salah satu kemajuan teknologi yaitu Media Sosial. Instagram menjadi media sosial yang paling banyak digemari oleh masyarakat, karna menawarkan banyak fitur menarik di dalamnya. Humas Dinas Lingkungan Hidup DKI Jakata merupakan instansi pemerintah yang bertanggung jawab atas Lingkungan di sekitar DKI Jakarta. Masalah Pencemaran air di Indonesia saat ini semakin memprihatinkan, salah satunya yaitu Pencemaran Air Sungai Ciliwung. Penelitian ini bertujuan untuk mengetahui Pemanfaatan Media Sosial Instagram sebagai Media Informasi Humas Dinas Lingkungan Hidup DKI Jakata dalam Kegiatan Pengendalian Pencemaran Air Sungai Ciliwung. Dengan menggunakan menggunakan teori New Media menurut McQuails. Dalam penelitian ini menggunakan paradigma konstruktivis dengan pendekatan kualitatif dan menggunakan metode penelitian deskriptif melalui wawancara mendalam degan informan yang berjumlah 5 orang. Dari hasil penelitian yang di dapatkan yaitu Dinas Lingkungan Hidup sangat memanfaatkan Instagram sebagai media publikasi dan dokumentasi sebagai upaya pengembalian fungsi ekosistem air sungai. Pemanfaatan Media Sosial tentunya sangat membantu Dinas Lingkungan Hidup dalam melaksanakan tugasnya terkait menyebaran informasi mengenai aktivitas yang dilakukan oleh Dinas Lingkungan Hidup DKI Jakarta. Kata Kunci: Media Sosial, Instagram, Humas, Pencemaran Air Sungai, Dinas Lingkungan Hidup ABSTRAC The rapid development of technology certainly makes it easy for people to find information and one of the advances in technology is social media. Instagram is the most popular social media by the public, because it offers many interesting features in it. Public Relations of DKI Jakata Environmental Service is a government agency responsible for the environment around DKI Jakarta. The problem of water pollution in Indonesia is currently increasingly apprehensive, one of which is the Ciliwung River Water Pollution. This study aims to determine the Utilization of Media Social Instagram as Information Media for Public Relations of DKI Jakata Environmental Service in Ciliwung River Water Pollution Control Activities. By using the New Media theory according to McQuails. In this study using a constructivist paradigm with a qualitative approach and using descriptive research methods through in-depth interviews with 5 informants. From the research results obtained, namely the Environmental Service greatly utilizes Instagram as a media publication and documentation as an effort to restore the function of the river water ecosystem. Utilization of Media Social is of course very helpful for the Environmental Service in carrying out their duties related to disseminating information about activities carried out by the DKI Jakarta Environmental Service. Keywords: Media Social, Instagram, Public Relations, River Water Pollution, Environmental Service DKI Jakarta
| Item Type: | Thesis (S1) |
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| Call Number CD: | FK/PR 23 038 |
| NIM/NIDN Creators: | 44219210071 |
| Uncontrolled Keywords: | Media Sosial, Instagram, Humas, Pencemaran Air Sungai, Dinas Lingkungan Hidup |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 23 May 2023 05:43 |
| Last Modified: | 23 May 2023 05:43 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/77550 |
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