Pengaruh Feed Instagram @tasyafarasya Terhadap Gaya Hidup Konsumtif di Kalangan Followersnya

PUTRI, NADYA APRILIA (2023) Pengaruh Feed Instagram @tasyafarasya Terhadap Gaya Hidup Konsumtif di Kalangan Followersnya. S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

Abstrak Rumusan masalah yang akan diteliti ialah bagaimana Pengaruh feed Instagram @tasyafarasya terhadap gaya hidup Konsumtif di Kalangan followers nya dan bertujuan untuk menjelaskan bagaimana Pengaruh Feed Instagram @tasyafarasya terhadap gaya hidup Konsumtif di Kalangan followers nya . Paradigma penelitian yang digunakan dalam kuantitatif adalah paradigma positivis, karena pada paradigma model ini didasarkan pada aturan dan prosedur standar, pengetahuan dianggap alasan, dan dari abstrak ke konkret dan spesifik, ilmu dianggap tidak peka. Dengan menggunakan teori CMC berdasarkan nilai hasil akumulasi variabel X yang diperoleh dari 100 responden, dinyatakan sebagian besar responden menyatakan sangat setuju dengan kuisioner pengaruh feed Instagram. Hal ini dapat dibuktikan dengan frekuensi responden yang menjawab sangat setuju sebesar 538 atau 60,45% dan yang menjawab tidak setuju sebesar 11. Sementara untuk nilai hasil akumulasi variabel Y yang diperoleh dari 100 responden, dimyatakan Sebagian besar responden menjawab sangat setuju dengan kuisioner gaya hidup konsumtif. Hal ini dibuktikan dengan frekuensi responden yang menjawab sangat setuju sebesar 799 dan yang menjawab tidak setuju sebesar 25.Berdasarkan penelitian diatas mengenai pengaruh Pengaruh Feed Instagram @tasyafarasya Terhadap Gaya Hidup Konsumtif di Kalangan Followersnya, maka dapat ditarik bahwa kesimpulan bahwa adanya Pengaruh Feed Instagram @tasyafarasya terhadap gaya hidup Konsumtif di Kalangan followers Kata Kunci : Feed Instagram, Instagram, Gaya hidup Konsumtif, Tasya Farasya Abstract Instagram feed @tasyafarasya influence on consumptive lifestyle among its followers " and aims to explain how the influence of Instagram Feed @tasyafarasya against consumptive lifestyle among its followers . The research paradigm used in Quantitative is the positivist paradigm, since in this model paradigm it is based on standard rules and procedures, knowledge is considered reasoning, running from the general and from the abstract to the concrete and specific, science is considered insensitive. By using the CMC theory based on the value of the accumulated variable X obtained from 100 respondents, it was stated that most respondents strongly agreed with the Instagram feed influence questionnaire. This can be evidenced by the frequency of respondents who answered strongly agree by 538 or 60,45% and who answered disagree by 11. As for the value of the accumulated variable y obtained from 100 respondents, dimyatakan most respondents answered strongly agree with the questionnaire consumptive lifestyle. This is evidenced by the frequency of respondents who answered strongly agree by 799 and who answered disagree by 25.Instagram Feed influence on the consumptive lifestyle among followers, it can be drawn that the conclusion that the influence of the Instagram Feed @tasyafarasya on consumptive lifestyle among followers, it can be drawn that the conclusion that the influence of Instagram Feed @ tasyafarasya on consumptive lifestyle among followers. Keywords: Feed Instagram, Instagram, Consumptive lifestyle, Tasya Farasya

Item Type: Thesis (S1)
Call Number CD: FK/PR 23 012
NIM/NIDN Creators: 44219210010
Uncontrolled Keywords: Feed Instagram, Instagram, Gaya hidup Konsumtif, Tasya Farasya
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: siti maisyaroh
Date Deposited: 22 May 2023 07:40
Last Modified: 22 May 2023 07:40
URI: http://repository.mercubuana.ac.id/id/eprint/77511

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