PENGARUH KUALITAS PRODUK, INOVASI PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN MINAT BELI ULANG DI IKEA

ARIZAL, SYAHREZI (2022) PENGARUH KUALITAS PRODUK, INOVASI PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN MINAT BELI ULANG DI IKEA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the influence of product quality, product innovation, and promotion on repurchase decision on IKEA. The sample used is 180 respondent, calculated based on maximum likelyhood estimation formula. The sampling method using nonprobalibity sampling, with sampling type is convenience sampling. The method of data collection using google form method. The data analysis method using Partial Least Square 3.0. The results of this study indicate that product quality has a positive and significant effect on repurchase decision, Product innovation has a positive and significant effect on repurchase decision, And promotion has a positive and significant effect on repurchase decision on IKEA. Keywords: Product Quality, Product Innovation, Promotion, Repurchase Desicion Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, inovasi produk, dan promosi terhadap keputusan minat beli ulang di IKEA. Sampel yang digunakan adalah sebanyak 180 responden, dihitung menggunakan rumus maximum likelyhood estimation. Metode penarikan sampel menggunakan nonprobability sampling dengan jenis teknik penarikan sampel yaitu convenience sampling. Metode pengumpulan data menggunakan metode Google Form, dengan instrument penelitian yaitu kuesioner. Metode analisis data menggunakan Partial Least Square 3.0. Hasil penelitian ini menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan minat beli ulang, inovasi produk berpengaruh positif dan signifikan terhadap keputusan minat beli ulang, dan promosi berpengaruh positif dan signifikan terhadap keputusan minat beli ulang di IKEA. Kata Kunci: Kualitas Produk, Inovasi Produk, Promosi, Keputusan Minat Beli Ulang

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 053
Call Number: SE/31/23/204
NIM/NIDN Creators: 43118010116
Uncontrolled Keywords: Kualitas Produk, Inovasi Produk, Promosi, Keputusan Minat Beli Ulang
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MILA RISKA
Date Deposited: 29 May 2023 05:34
Last Modified: 29 May 2023 05:34
URI: http://repository.mercubuana.ac.id/id/eprint/77227

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