PENGARUH ENVIRONMENTAL CONCERN, GREEN TRUST DAN GREEN PRICE TERHADAP GREEN PURCHASE INTENTION (Studi pada Love Beauty And Planet Body Lotion di DKI Jakarta)

PRATAMA, YESSI DITIANDA (2022) PENGARUH ENVIRONMENTAL CONCERN, GREEN TRUST DAN GREEN PRICE TERHADAP GREEN PURCHASE INTENTION (Studi pada Love Beauty And Planet Body Lotion di DKI Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research is to find out the influence of environmental concern, green trust and green price on the green purchase intention of love beauty planet body lotion in DKI Jakarta. This study was conducted on 105 respondents using an quantitative approach. Data analysis used is structural equation modeling (SEM). The results showed that the environmental awareness has no effect on green purchase intention, green trust has an effect on green purchase intention and green price has an effect on green purchase intention. Keywords: Environmental Concern, Green Trust, Green Price, Green Purchase Intention. Penelitian ini untuk mengetahui pengaruh environmental concern, green trust dan green price terhadap green purchase intention pada love beauty and planet body lotion di DKI Jakarta. Penelitian ini dilakukan terhadap 105 responden dengan menggunakan pendekatan kuantitatif. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa environmental concern tidak berpengaruh terhadap green purchase intention, green trust berpengaruh positif dan signifikan terhadap green purchase intention dan green price berpengaruh positif dan signifikan terhadap green purchase intention. Kata kunci: Environmental Concern, Green Trust, Green Price, Green Purchase Intention.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 054
Call Number: SE/31/23/205
NIM/NIDN Creators: 43118120025
Uncontrolled Keywords: Environmental Concern, Green Trust, Green Price, Green Purchase Intention.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MILA RISKA
Date Deposited: 29 May 2023 05:43
Last Modified: 29 May 2023 05:43
URI: http://repository.mercubuana.ac.id/id/eprint/77198

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