CHIRILDA, CHANTIKA MEYFIA (2023) ANALISIS RESEPSI KHALAYAK TERHADAP DIGITAL PIRACY PADA MEDIA SOSIAL TIKTOK. S1 thesis, Universitas Mercu Buana.
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Abstract
Digital piracy is a form of copyright infringement. However, with current technological developments, digital piracy acts are increasing. One of the phenomena currently being faced is the piracy of films and series on the social media TikTok. In this study, the theory used is Stuart Hall's theory, in which this theory states that the audience decodes media messages through three possible forms of position, namely Dominant, Negotiation, and Opposition. This study uses a qualitative method with a reception analysis approach. Collecting data in this study by in-depth interviews or in-depth interviews. With the results of the study that the meaning given by Informants to digital piracy content entered into a negotiating position because the Informant knew that this action violated the rules but because it was still spread on TikTok social media and other factors, the Informant continued to watch the digital piracy content. Keywords : Reception Analysis, Stuart Hall, Digital Audience, Digital Piracy. Digital piracy atau pembajakan digital merupakan salah satu bentuk tindakan pelanggaran Hak Cipta. Namun dengan perkembangan teknologi saat ini, tindakan digital piracy kian bertambah banyak. Salah satu fenomena yang dihadapi saat ini yaitu pembajakan film dan series pada media sosial TikTok. Dalam penelitian ini, teori yang digunakan yaitu teori Stuart Hall, dimana teori ini menyatakan bahwa khalayak melakukan decoding terhadap pesan media melalui tiga bentuk kemungkinan posisi, yaitu Dominan, Negosiasi, dan Oposisi. Penelitian ini menggunakan metode Kualitatif dengan pendekatan Analisis Resepsi. Pengumpulan data pada penelitian ini dengan wawancara mendalam atau in-depth interview. Dengan hasil penelitian bahwa pemaknaan yang diberikan oleh Informan terhadap konten digital piracy masuk ke dalam posisi negosiasi karena Informan mengetahui tindakan tersebut menyalahi aturan tetapi karena masih bertebaran pada media sosial TikTok dan faktor lainnya, maka Informan tetap menonton konten digital piracy tersebut. Kata Kunci : Analisis Resepsi, Stuart Hall, Khayalak Digital, Digital Piracy.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FK/KD. 23 002 |
| Call Number: | SK/45/23/008 |
| NIM/NIDN Creators: | 44519010029 |
| Uncontrolled Keywords: | Analisis Resepsi, Stuart Hall, Khayalak Digital, Digital Piracy. |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.22 Kinds of Communication/Jenis-jenis Komunikasi |
| Divisions: | Fakultas Ilmu Komunikasi > Komunikasi Digital |
| Depositing User: | ADELINA HASNA SETIAWATI |
| Date Deposited: | 02 May 2023 06:15 |
| Last Modified: | 02 May 2023 06:15 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/76638 |
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