ANALISIS RESEPSI PADA TAYANGAN FILM PENYALIN CAHAYA (GAYA HIDUP MAHASISWA BERPESTA: PESTA MIRAS)

PUTRI, YANK GEIZKHA NANDA (2023) ANALISIS RESEPSI PADA TAYANGAN FILM PENYALIN CAHAYA (GAYA HIDUP MAHASISWA BERPESTA: PESTA MIRAS). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research is entitled Analysis of Receptions in Light Copying Film Shows (Student Lifestyle: Partying with Alcohol). In a film, directors have a message that is deliberately shown to the audience, usually the message is in the form of a moral message, social criticism, or motivation. Binge drinking is the activity of drinking large amounts of alcohol with the aim of getting drunk. This study aims to determine and analyze the reception of the audience in the film Copying Light to the lifestyle of drinking binge students. This study uses a qualitative research method with a constructivism paradigm and uses the Struat Hall theory approach to reception analysis which focuses on studying audiences who play an active role in consuming and producing meaning according to the content of the message conveyed and it is found that the acceptance and meaning of each subject is classified according to the category namely Dominant, Negotiation and Opposition. Collecting data in this study conducted observations and interviews with six student informants from Mercu Buana University who had watched the film Copying Light and to find out the audience's reception of the film Copying Light about the lifestyle of drinking binge students. From the results of the study it was found that the audience's acceptance of the lifestyle of students partying with alcohol contained three decoding positions, namely dominant, negotiation and opposition. This study found that there were five informants who were in a dominant position. Keywords: Reception Analysis, Alcohol Party, Movies Penelitian ini berjudul Analisis Resepsi Pada Tayangan Film Penyalin Cahaya (Gaya Hidup Mahasiswa: Berpesta Miras). Dalam sebuah film para sutradara memiliki pesan yang sengaja ditunjukan kepada penontonnya, biasanya pesannya berupa pesan moral, kritik sosial, maupun motivasi. Pesta miras yaitu kegiatan meminum alkohol dalam jumlah besar yang bertujuan untuk mabuk. Penelitian ini bertujuan untuk mengetahui dan menganalisis resepsi penonton pada film Penyalin Cahaya terhadap gaya hidup mahasiswa pesta miras. Penelitian ini menggunakan metode penelitian kualitatif dengan paradigma konstruktivisme dan melakukan pendekatan teori Struat Hall analisis resepsi yang fokus pada studi khalayak yang berperan aktif dalam mengkonsumsi dan memproduksi makna sesuai dari isi pesan yang disampaikan dan ditemukan bahwa penerimaan dan pemaknaan setiap subyek yang di klasifikasi sesuai dalam kategori yaitu Dominan, Negosiasi dan Oposisi. Pengumpulan data dalam penelitian melakukan Observasi dan Wawancara dengan enam informan mahasiswa Universitas Mercu Buana yang sudah menonton film Penyalin Cahaya dan untuk mengetahui resepsi penonton film Penyalin Cahaya mengenai gaya hidup mahasiswa pesta miras. Dari hasil penelitian ditemukan bahwa penerimaan audiens terhadap gaya hidup mahasiswa berpesta miras terdapat tiga posisi decoding yaitu dominan, negosiasi dan opisisi. Penelitian ini menemukan bahwa terdapat lima informan yang berada pada posisi dominan. Kata kunci: Analisis Resepsi, Pesta Miras, Film

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 23 016
NIM/NIDN Creators: 44118010146
Uncontrolled Keywords: Analisis Resepsi, Pesta Miras, Film
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 14 Apr 2023 04:59
Last Modified: 14 Apr 2023 05:00
URI: http://repository.mercubuana.ac.id/id/eprint/76516

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