PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN PERSEPSI HARGA TERHADAP NIAT MEMBELI KEMBALI PENGGUNA GOFOOD DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING

YULIA, VERA (2023) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN PERSEPSI HARGA TERHADAP NIAT MEMBELI KEMBALI PENGGUNA GOFOOD DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING. S2 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
1. cover.pdf
Download (1MB) | Preview
[img]
Preview
 Text (ABSTRAK)
2. abstrak.pdf
Download (1MB) | Preview
[img] Text (BAB I)
3. bab 1.pdf
Restricted to Registered users only
Download (631kB)
[img] Text (BAB II)
4. bab 2.pdf
Restricted to Registered users only
Download (998kB)
[img] Text (BAB III)
5. bab 3.pdf
Restricted to Registered users only
Download (1MB)
[img] Text (BAB IV)
6. bab 4.pdf
Restricted to Registered users only
Download (996kB)
[img] Text (BAB V)
7. bab 5.pdf
Restricted to Registered users only
Download (996kB)
[img] Text (DAFTAR PUSTAKA)
8. daftar pustaka.pdf
Restricted to Registered users only
Download (996kB)
[img] Text (LAMPIRAN)
9. lampiran.pdf
Restricted to Registered users only
Download (996kB)

Abstract

The purpose of this study was to determine the effect of perceived usefulness, perceived ease of use, perceived price and trust on repurchase intentions with trust as an intervening variable. The sampling technique used purposive sampling with a total of 155 respondents who use Gofood application. Collecting data using a online questionnaire with a Likert Scale. This study uses the Structural Equation Modeling (SEM) method through the smartPLS 3.0 program to process data. The results showed that perceived usefulness, perceived ease of use, and perceived price had a positive and significant effect on trust, perceived usefulness had a positive and significant effect on repurchase intentions, perceived ease of use had an effect positive and not significant on repurchase intention, perceived price has a positive and not significant effect on repurchase intention, and trust has a positive and significant effect on repurchase intention. Trust variable as a mediator can strengthen between perceived usefulness, perceived ease of use, and perceived price to repurchase intention. Keywords— Perceived Usefulness, Perceived Ease of Use, Perceived Price, Trust, Repurchase Intention Tujuan penelitian ini adalah untuk mengetahui pengaruh dari persepsi manfaat, persepsi kemudahan penggunaan, persepsi harga dan kepercayaan terhadap niat beli kembali dengan kepercayaan sebagai variabel intervening pengguna Gofood di Indonesia. Tekhnik pemgambilan sampel yang digunakan adalah purposive sampling dengan jumlah sebanyak 155 responden. Pengumpulan data menggunakan kuesioner dengan Skala Likert. Pengambilan data menggunakan nonprobability sampling. Penelitian ini menggunakan metode Structural Equation Modeling (SEM) melalui program smartPLS untuk mengolah data. Hasil penelitian menunjukkan bahwa persepsi manfaat, persepsi kemudahan penggunaan, persepsi harga memiliki pengaruh positif dan signifikan terhadap kepercayaan, persepsi manfaat berpengaruh positif dan signifikan terhadap niat beli kembali, persepsi kemudahan penggunaan berpengaruh positif dan tidak signifikan terhadap niat beli kembali, persepsi harga berpengaruh positif dan tidak signifikan terhadap niat beli kembali, kepercayaan berpengaruh positif dan signifikan terhadap niat beli kembali, dan variabel mediasi kepercayaan dapat memperkuat hubungan antara persepsi manfaat, persepsi kemudahan penggunaan, terhadap niat beli kembali. Kata Kunci: Persepsi Manfaat, Persepsi Kemudahan Penggunaan, Persepsi Harga, Kepercayaan, Niat Membeli Kembali

Item Type: Thesis (S2)
Call Number CD: CD/551. 23 052
Call Number: TM/51/23/051
NIM/NIDN Creators: 55120110185
Uncontrolled Keywords: Persepsi Manfaat, Persepsi Kemudahan Penggunaan, Persepsi Harga, Kepercayaan, Niat Membeli Kembali
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.1 Administration and Library Management/Administrasi dan Manajemen Perpustakaan
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 150.1-150.9 Standard Subdivisions of Psychology/Subdivisi Standar Dari Psikologi, Ilmu Jiwa > 150.6 Organization and Management of Psychology/Organisasi dan Manajemen di Bidang Psikologi
Divisions: Pascasarjana > Magister Manajemen
Depositing User: MILA RISKA
Date Deposited: 22 May 2023 08:42
Last Modified: 22 May 2023 08:42
URI: http://repository.mercubuana.ac.id/id/eprint/76077

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.