PENGARUH ENVIRONMENTAL CONSCIOUSNESS, ENVIRONMENTAL CONCERN DAN ENVIRONMENTAL KNOWLEDGE TERHADAP ATTITUDE SERTA IMPLIKASINYA PADA GREEN PURCHASE INTENTION RUMAH RAMAH LINGKUNGAN

ANGGRAINI, INNEKE (2023) PENGARUH ENVIRONMENTAL CONSCIOUSNESS, ENVIRONMENTAL CONCERN DAN ENVIRONMENTAL KNOWLEDGE TERHADAP ATTITUDE SERTA IMPLIKASINYA PADA GREEN PURCHASE INTENTION RUMAH RAMAH LINGKUNGAN. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine and explain the influence of environmental consciousness, environmental concern, and environmental knowledge on green purchase intentions with attitude as a moderating variable. This type of research is a quantitative approach. The sample used was 160 visitors to the Bintaro Jaya housing at the marketing gallery office. The sampling technique used was purposive sampling. The data collection method used is an online questionnaire. Data processing using SmartPLS 3.0. The results of this research indicate that: 1) Environmental consciousness had a significant positive effect on attitudes, 2) Environmental concern had a positive and insignificant effect on attitudes, 3) Environmental knowledge is proven to had a significant positive effect on attitudes, 4) Attitude had a significant positive effect on the purchase intention of eco-friendly home products, 5) Environmental consciousness is proven to had a significant positive effect on the purchase intention of eco-friendly home products, 6) Environmental concern had a significant positive effect on the purchase intention eco-friendly home products, 7) Environmental knowledge had a positive and insignificant effect on the purchase intention eco-friendly home products, 8) Mediation effect attitude had a significant positive effect on environmental consciousness on purchase intention for eco-friendly home products, 9) Mediation effect attitude had a positive and insignificant effect on environmental concern on purchase intentions for eco-friendly home products, 10) Mediation effect attitude had a significant positive effect on environmental knowledge on purchase intention for eco-friendly home products. Keywords: environmental consciousness, environmental concern, environmental knowledge, attitude, and green purchase intention Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh kesadaran lingkungan, kepedulian lingkungan, dan pengetahuan lingkungan pada niat beli hijau dengan sikap sebagai variable moderasi. Jenis penelitian ini adalah pendekatan kuantitatif. Sampel yang digunakan adalah pengunjung perumahan Bintaro Jaya dikantor marketing gallery sebanyak 160 orang. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metode pengumpulan data yang digunakan adalah kuesioner online. Pengolahan data menggunakan SmartPLS 3.0 Hasil penelitian ini menunjukkan bahwa: 1) Kesadaran Lingkungan berpengaruh positif signifikan terhadap Sikap, 2) Kepedulian Lingkungan berpengaruh positif dan tidak signifikan terhadap Sikap, 3) Pengetahuan Lingkungan terbukti berpengaruh positif signifikan terhadap Sikap, 4) Sikap berpengaruh positif signifikan terhadap Niat Beli Produk Rumah Ramah Lingkungan, 5) Kesadaran Lingkungan terbukti berpengaruh positif signifikan terhadap Niat Beli Produk Rumah Ramah Lingkungan, 6) Kepedulian Lingkungan berpengaruh positif signifikan terhadap Niat Beli Produk Rumah Ramah Lingkungan, 7) Pengetahuan Lingkungan berpengaruh positif dan tidak signifikan terhadap Niat Beli Produk Rumah Ramah Lingkungan, 8) Efek Mediasi Sikap berpengaruh positif signifikan pada Kesadaran Lingkungan terhadap Niat Beli Produk Rumah Ramah Lingkungan, 9) Efek Mediasi Sikap berpengaruh positif dan tidak signifikan pada Kepedulian Lingkungan terhadap Niat Beli Produk Rumah Ramah Lingkungan, 10) Efek Mediasi Sikap berpengaruh positif dan signifikan pada Pengetahuan Lingkungan terhadap Niat Beli Produk Rumah Ramah Lingkungan. Kata Kunci: Environmental Consciousness, Environmental Concern, Environmental Knowledge, Attitude, dan Green Purchase Intention.

Item Type: Thesis (S2)
Call Number CD: CD/551. 23 056
Call Number: TM/51/23/050
NIM/NIDN Creators: 55120120142
Uncontrolled Keywords: Environmental Consciousness, Environmental Concern, Environmental Knowledge, Attitude, dan Green Purchase Intention.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.7 Data in Computer Systems/Data dalam Sistem-sistem Komputer > 005.75 Specific Types of Data Files and Databases/Jenis Spesifik File Data dan Pangakalan Data > 005.759 Full-Text Database Management Systems/Sistem Manajemen Database Teks Penuh
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Pascasarjana > Magister Manajemen
Depositing User: MILA RISKA
Date Deposited: 24 May 2023 03:37
Last Modified: 24 May 2023 03:37
URI: http://repository.mercubuana.ac.id/id/eprint/76074

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