PENERAPAN TOLERANSI DALAM INTERAKSI ANTAR BUDAYA MAHASISWA RANTAU DI UNIVERSITAS BINA NUSANTARA (BINUS) KEMANGGISAN

PRACELIA, CINDY (2020) PENERAPAN TOLERANSI DALAM INTERAKSI ANTAR BUDAYA MAHASISWA RANTAU DI UNIVERSITAS BINA NUSANTARA (BINUS) KEMANGGISAN. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Cultural differences that exist in Indonesia cause people to adapt to other cultures. The process of adapting to a new culture carried out by the community certainly goes through communication processes where communication is used to avoid, reduce, and overcome the culture shock that is experienced. The university is one of the places that has a great potential for culture shock because at the university there are a lot of students who come from different regions. This study aims to determine how the application of tolerance in cultural interactions among overseas students at Bina Nusantara University (Binus) Kemanggisan. In addition, researchers also want to know how the theoretical process of communication accommodation carried out by overseas students in their new environment so that they can interact comfortably in their social environment. This research uses qualitative methods with case studies. The data collection method is done through in-depth interviews and observations. The informants in this study were Bina Nusantara Kemanggisan university students who came from several regions and migrated to Jakarta. The results of this study indicate that overseas students at Bina Nusantara University can adapt well and follow the cultural developments that develop in the university environment, namely the culture of Jakarta. The application of tolerance among students at the university has been going well even though there are still some students who are less tolerant but not shown verbally. Keywords: Intercultural Interaction, Communication Accommodation Theory, Tolerance Perbedaan budaya yang ada di Indonesia mengakibatkan masyarakat harus beradaptasi terhadap budaya lain. Proses adaptasi budaya baru yang dilakukan masyarakat tentunya melewati proses-proses komunikasi dimana komunikasi tersebut digunakan untuk menghindari, mengurangi, hingga menangggulangi culture shock yang dialami. Universitas merupakan salah satu tempat yang berpotensi besar terjadi culture shock karena di universitas terdapat banyak sekali mahasiswa/i yang berasal dari daerah yang berbeda. Penelitian ini bertujuan untuk mengetahui bagaimana penerapan toleransi dalam interaksi antar budaya mahasiswa rantau di Universitas Bina Nusantara (Binus) Kemanggisan. Selain itu peneliti juga ingin mengetahui bagaimana proses teori akomodasi komunikasi yang dilakukan oleh mahasiswa rantau di lingkungan barunya agar bisa berinteraksi dengan nyaman di lingkungan sosialnya. Penelitian ini menggunakan metode kualitatif dengan studi kasus. Adapun metode pengumpulan data dilakukan melalui wawancara mendalam dan observasi. Informan dalam penelitian ini adalah mahasiswa-mahasiswi universitas Bina Nusantara Kemanggisan yang berasal dari beberapa daerah dan merantau di Jakarta. Hasil penelitian ini menunjukan bahwa mahasiswa/i rantau di universitas Bina Nusantara bisa beradaptasi dengan baik dan mengikuti perkembangan budaya yang berkembang di lingkungan universitas tersebut yaitu budaya Jakarta. Penerapan toleransi antar mahasiswa di universitas tersebut sudah berjalan dengan baik walaupun masih ada beberapa mahasiswa/i yang kurang bertoleransi namun tidak ditunjukan secara verbal. Kata Kunci : Interaksi Antar Budaya, Teori Akomodasi Komunikasi, Toleransi.

Item Type: Thesis (S1)
Call Number CD: FK/PR. 20 148
NIM/NIDN Creators: 44216010059
Uncontrolled Keywords: Interaksi Antar Budaya, Teori Akomodasi Komunikasi, Toleransi.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: CALVIN PRASETYO
Date Deposited: 25 Mar 2023 03:00
Last Modified: 25 Mar 2023 03:00
URI: http://repository.mercubuana.ac.id/id/eprint/75458

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