OPINI REMAJA MENGENAI PERSONAL BRANDING FOOD VLOGGER RIA SUKMA WIJAYA (RIA SW) MELALUI MEDIA SOSIAL YOUTUBE (Studi Analisis Resepsi Stuart Hall)

HASTIKA, ALVILIA NIDA (2020) OPINI REMAJA MENGENAI PERSONAL BRANDING FOOD VLOGGER RIA SUKMA WIJAYA (RIA SW) MELALUI MEDIA SOSIAL YOUTUBE (Studi Analisis Resepsi Stuart Hall). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
1.) COVER.pdf
Download (712kB) | Preview
[img] Text (BAB I)
10.) BAB1.pdf
Restricted to Registered users only
Download (218kB)
[img] Text (BAB II)
11.) BAB2.pdf
Restricted to Registered users only
Download (398kB)
[img] Text (BAB III)
12.) BAB3.pdf
Restricted to Registered users only
Download (240kB)
[img] Text (BAB IV)
13.) BAB4.pdf
Restricted to Registered users only
Download (564kB)
[img] Text (BAB V)
14.) BAB5.pdf
Restricted to Registered users only
Download (109kB)
[img] Text (DAFTAR PUSTAKA)
15.) DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (203kB)
[img] Text (LAMPIRAN)
16.) LAMPIRAN.pdf
Restricted to Registered users only
Download (101kB)

Abstract

This study is entitled Teenage Opinions Regarding Personal Branding Food Vlogger Ria Sukma Wijaya (Ria SW) Through Social Media YouTube. This study aims to find out and analyze Teenage Opinions Regarding Personal Branding Ria Sukma Wijaya (Ria SW) through social media YouTube. Personal branding is a combination of how someone describes themselves to others and how other people describe ourselves. Reception analysis focuses on how different audiences interpret the contents of the media, this is because the media message always has a lot of interpreted meanings, in the process of interpreting the audience, it will define the information received according to its perspective. This study uses qualitative research methods with a descriptive approach type. Qualitative use because this research only describes situations or events that do not seek or explain relationships and do not test hypotheses or make predictions. The results of this study there are various different meanings given by the information on the meanings of the content from the Ria SW’s YouTube channel that the researcher gave. The meaning of content from Ria SW's YouTube channel in the form of teenage opinions about Ria Sukma Wijaya's personal branding (Ria SW) tends to be dominant compared to negotiation and opposition. Analysis of Stuart Hall's reception in three mortgage positions: Dominant Hegemonic Position, Negotiated Position, and Oppositional Position. Keywords: Personal Branding, Social Media, Reception Analysis, YouTube. Penelitian ini berjudul Opini Remaja Mengenai Personal Branding Food Vlogger Ria Sukma Wijaya (Ria SW) Melalui Media Sosial YouTube. Penelitian ini bertujuan untuk Mengetahui dan menganalisis Opini Remaja Mengenai Personal Branding Ria Sukma Wijaya (Ria SW) melalui media sosial YouTube. Personal branding adalah kombinasi dari bagaimana seseorang menjabarkan dirinya ke orang lain dan bagaimana orang lain menjabarkan diri kita. Reception analysis atau analisis resepsi berfokus pada bagaimana khalayak yang berbeda memaknai isi media tersebut, hal tersebut karena pesan media selalu memiliki banyak makna yang di interpretasikan, dalam proses pemaknaan khalayak akan mendifinisikan informasi yang diterima sesuai sudut pandangnya. Penelitian ini menggunakan metode penelitian kualitatif dengan jenid pendekatan deskriptif. Penggunaan kualitatif karena penelitian ini hanya memaparkan situasi atau peristiwa yang tidak mencari atau menjelaskan hubungan serta tidak menguji hipotesis atau membuat prediksi. Hasil dari penelitian ini terdapat berbagai perbedaan makna yang diberikan oleh infroman terhadap pemaknaan-pemaknaan terhadap konten dari kanal YouTube Ria SW yang peniliti berikan. Pemaknaan terhadap konten dari kanal YouTube Ria SW yang berupa opini remaja mengenai personal branding Ria Sukma Wijaya (Ria SW) cenderung dominan dibandingkan dengan negosiasi dan oposisi. Analisa resepsi Stuart Hall dalam tiga posisi hipotekal: Dominan Hegemonic Position, Negotiated Position, dan Oppositional Position. Kata Kunci: Personal Branding, Media Sosial, Analisis Resepsi, YouTube.

Item Type: Thesis (S1)
Call Number CD: FK/PR. 20 147
NIM/NIDN Creators: 44216010073
Uncontrolled Keywords: Personal Branding, Media Sosial, Analisis Resepsi, YouTube.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: CALVIN PRASETYO
Date Deposited: 25 Mar 2023 02:54
Last Modified: 25 Mar 2023 02:54
URI: http://repository.mercubuana.ac.id/id/eprint/75454

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.