Strategi Komunikasi Persuasif Telemarketing Officer Dalam Membangun Minat Debitur Untuk Melakukan Pembiayaan di PT. BFI Finance Serpong-Tangerang

HUTABARAT, DANI RENHARD (2020) Strategi Komunikasi Persuasif Telemarketing Officer Dalam Membangun Minat Debitur Untuk Melakukan Pembiayaan di PT. BFI Finance Serpong-Tangerang. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

There are five sales divisions at BFI, telemarketing sales divisions contribute 60% to the achievement. The key success of telemarketing is the result of implementing persuasive communication strategies, in fostering the interest of debtors in financing, with visual limitations not face to face, do not see the condition of collateral, and calculation of the value of financing with a limited time proposed. Strategic Management Theory is the art and knowledge of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve strategic objectives, accompanied by monitoring that ensures compliance, examination, reports and explanations. The paradigm in this research is the constructivist paradigm, with the research used in this research is descriptive with a qualitative approach. Data collection techniques using interviews and in-depth observations on the Head of Strategic Telemarketing, Customer Analytics and Scientist, Telemarketing Officer, Head of Quality Assurance, BFI Customers, Telemarketing Team Leader, Head of Training and Development. Based on the results of the study, BFI Finance Telemarketing conducts research in creating opportunities, and setting the choice of words, how to deliver messages, with time management, which is monitored, and evaluated periodically. stages in building communication and telemarketing persuasion communication techniques as a way of delivering messages, in influencing the actions or decisions of consumers, desirous of deciding to finance the collateral letter of a car or motorcycle Keyword: BFI Telemarketing, Strategic Management Theory, Research, Monitoring, Evaluation. BFI memiliki lima bagian divisi penjualan, divisi penjualan telemarketing menyumbang 60%. Kunci keberhasilan Telemarketing BFI adalah hasil dari penerapan strategi komunikasi persuasif, dalam menumbuhkan minat debitur melakukan pembiayaan, dengan keterbatasan visual tidak saling bertatap muka, tidak melihat kondisi barang penjaminan, dan perhitungan nilai pembiayaan dengan jangka waktu terbatas. Teori Manajemen strategi adalah seni dan pengetahuan dalam merumuskan, mengimplementasikan, serta mengevaluasi keputusan-keputusan lintas fungsional yang memungkinkan sebuah organisasi untuk mencapai tujuan strategi, dengan disertai monitoring yang memastikan ketaatan, pemeriksaan, laporan dan penjelasan. Paradigma yang digunakan dalam penelitian ini menggunakan paradigma konstruktivis, dengan tipe penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data menggunakan wawancara dan observasi mendalam pada Head of Strategic Telemarketing, Customer Analytics and Scientist, Telemarketing Officer, Head of Quality Assurance, Customer BFI, Team Leader Telemarketing, Head of Training and Development. Berdasarkan hasil dari penelitian, Telemarketing BFI Finance melakukan riset dalam menciptakan peluang, dan penetapan standar pemilihan kata, cara penyampaian pesan, dengan management waktu, yang di monitoring, dan di evaluasi secara periodic. Tahapan dan teknik komunikasi persuasi dilakukan telemarketing sebagai cara penyampaian pesan, untuk mempengaruhi tindakan atau keputusan konsumen, dalam memutuskan untuk melakukan pembiayaan, jaminan surat kendaraan mobil dan motor. Kata Kunci: Telemarketing BFI, Teori Manajemen Strategi, Riset, Monitoring, Evaluasi

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 20 137
Call Number:	SK/42/21/020
NIM/NIDN Creators:	44216110093
Uncontrolled Keywords:	Telemarketing BFI, Teori Manajemen Strategi, Riset, Monitoring, Evaluasi
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	CALVIN PRASETYO
Date Deposited:	24 Mar 2023 07:30
Last Modified:	24 Mar 2023 07:30
URI:	http://repository.mercubuana.ac.id/id/eprint/75438

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