STRATEGI PEMASARAN DIGITAL PADA INSTAGRAM UMKM IEKO RATU ECENG

PUTRI, SHIFA AULIA (2021) STRATEGI PEMASARAN DIGITAL PADA INSTAGRAM UMKM IEKO RATU ECENG. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 01 Cover.pdf Download (249kB) | Preview
Preview	Text (ABSTRAK) 02 Abstrak.pdf Download (45kB) | Preview
	Text (BAB I) 03 Bab 1.pdf Restricted to Registered users only Download (128kB)
	Text (BAB II) 04 Bab 2.pdf Restricted to Registered users only Download (681kB)
	Text (BAB III) 05 Bab 3.pdf Restricted to Registered users only Download (259kB)
	Text (BAB IV) 06 Bab 4.pdf Restricted to Registered users only Download (251kB)
	Text (BAB V) 07 Bab 5.pdf Restricted to Registered users only Download (1MB)
	Text (BAB VI) 08 Bab 6.pdf Restricted to Registered users only Download (35kB)
	Text (DAFTAR PUSTAKA) 09 Daftar Pustaka.pdf Restricted to Registered users only Download (136kB)
	Text (LAMPIRAN) 10 Lampiran.pdf Restricted to Registered users only Download (904kB)

Abstract

Marketing media in the digital era seems to be the prima donna of solving solutions, therefore business actors use online marketing media as a driving force for their business. This Peduli Negeri Final Project discusses the design and assistance in the use of Ieko Ratu Eceng SMEs Instagram social media which aims as a digital marketing medium. The reason the author chose this SMES is because it has an eco-friendly product value, local Indonesian handmade and is suitable to be marketed during this pandemic, where most people are at home tend to be bored so that they change or beautify the home arrangement with unique products. Based on the results of the SWOT analysis conducted by the team at the time of the interview, the lack of understanding about marketing and managing Instagram social media is one of the partner problems, so assistance is needed so that SMEs Ieko Ratu Eceng can market and manage sales of their products online. The author carried out mentoring and training regarding the Digital Marketing Media Strategy on Ieko Ratu Eceng's Instagram SMES which was carried out for 9 months through Whatsapp Group and Mini Workshop, with the results of positive feedback both from the number of followers, and engagement on the @ieko_ratueceng Instagram account with the implementation of marketing strategies digital and optimizing the use of features on Instagram. Keywords: Digital Marketing Strategy, Instagram Social Media, SMES Media pemasaran pada era digital seolah sebagai primadona pemecah solusi, oleh sebab itu pelaku usaha memanfaatkan media pemasaran online sebagai penggerak roda bisnisya. Tugas Akhir Peduli Negeri ini membahas tentang perancangan dan pendampingan dalam pemanfaatan media sosial Instagram UMKM Ieko Ratu Eceng yang bertujuan sebagai media pemasaran digital. Alasan penulis memilih UMKM ini karena memiliki value produk yang eco-friendly, handmade lokal Indonesia dan cocok dipasarkan pada saat pandemi ini, dimana masyarakat kebanyakan berada dirumah cenderung bosan sehingga merubah atau mempercantik tatanan rumah dengan produk-produk unik. Berdasarkan hasil analisis SWOT yang dilakukan tim pada saat wawancara, kurangnya pemahaman mengenai pemasaran dan pengelolaan media sosial Instagram menjadi salah satu permasalahan mitra maka dibutuhkan pendampingan agar UMKM Ieko Ratu Eceng dapat memasarkan dan mengelola penjualan produknya secara online. Penulis melalukan pendampingan dan pelatihan mengenai Strategi Media Pemasaran Digital pada Instagram UMKM Ieko Ratu Eceng yang dilaksanakan selama 9 bulan melalui Whatsapp Group dan Mini Workshop, dengan hasil adanya feedback yang positif baik dari jumlah followers, dan engagement pada akun Instagram @ieko_ratueceng dengan diterapkannya strategi pemasaran digital dan pengoptimasian pengunaan fitur-fitur di Instagram. Kata Kunci: Strategi Pemasaran Digital, Media sosial Instagram, UMKM

Item Type:	Thesis (S1)
Call Number CD:	FK/KD. 22 033
Call Number:	SK/45/23/007
NIM/NIDN Creators:	44516010009
Uncontrolled Keywords:	Strategi Pemasaran Digital, Media sosial Instagram, UMKM
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi
Divisions:	Fakultas Ilmu Komunikasi > Komunikasi Digital
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	27 Feb 2023 08:48
Last Modified:	27 Feb 2023 08:48
URI:	http://repository.mercubuana.ac.id/id/eprint/74411

Actions (login required)

View Item