PENGARUH ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIOUR CONTROL DAN ELECTRONIC WORD OF MOUTH TERHADAP NIAT SEWA KENDARAN DI TRAVELOKA PADA GENERASI MILENIAL

SUGIANWAR, GINAN (2020) PENGARUH ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIOUR CONTROL DAN ELECTRONIC WORD OF MOUTH TERHADAP NIAT SEWA KENDARAN DI TRAVELOKA PADA GENERASI MILENIAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Tourism activities today can hardly be separated from the existence of mobile devices that always accompany daily routine activities. The purpose of this study is to see and analyze attitudes, subjective norms, perceived behavioral control, and electronic word of mouth on tourists' interest in vehicle rental in online travel applications. The object of this research is the Muslim Millennial Generation as many as 175 respondents. The approach used in this study is the ComponentBased or Variance-Based Structural Equation Modeling with the Smart-PLS 3.0 analysis tool. The results show that attitudes, subjective norms, perceived behavioral control, and electronic word of mouth have an influence on the interest in car rental of the Millennial Generation. Keywords: Attitudes, Subjective Norms, Perceived Behavior Control, Electronic Word of Mouth, Rental Interest, Travel, Online Travel Applications, Tourists, Indonesian Tourists Kegiatan wisata saat ini hampir tidak bisa dilepaskan dari keberadaan perangkat mobile yang selalu menyertai rutinitas kegiatan sehari-hari. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh attitude, subjective norm, perceived behaviour control, dan electronic word of mouth terhadap minat sewa kendaraan oleh wisatawan dalam aplikasi travel online. Objek penelitian ini adalah Generasi Milenial Muslim sebanyak 175 responden. Pendekatan yang digunakan dalam penelitian ini adalah Component atau Variance Based Structural Equation Model dengan alat analisis Smart-PLS 3.0. Hasil penelitian menunjukkan attitude, subjective norm, perceived behaviour control, dan electronic word of mouthmemiliki pengaruh terhadap minat sewa kendaraan Generasi Milenial Kata Kunci: Sikap, Norma Subjektif, Perceived Behaviour Control, Electronic Word of Mouth, Minat Sewa, Travel, Aplikasi Travel Online, Wisatawan, Wisatawan Indonesia

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 469
Call Number: SE/31/23/113
NIM/NIDN Creators: 43115110033
Uncontrolled Keywords: Sikap, Norma Subjektif, Perceived Behaviour Control, Electronic Word of Mouth, Minat Sewa, Travel, Aplikasi Travel Online, Wisatawan, Wisatawan Indonesia
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 20 Feb 2023 03:01
Last Modified: 20 Feb 2023 03:01
URI: http://repository.mercubuana.ac.id/id/eprint/74213

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