HUBUNGAN RESILIESI DENGAN SELF EFFICACY PADA TELEMARKETING KARTU KREDIT DALAM MENCAPAI TARGET PENJUALAN PT BANK X

NURJANAH, ISTI (2022) HUBUNGAN RESILIESI DENGAN SELF EFFICACY PADA TELEMARKETING KARTU KREDIT DALAM MENCAPAI TARGET PENJUALAN PT BANK X. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine the relationship between resilience and self-efficacy in credit card telemarketing in achieving the sales target of PT Bank X. N=101 participants. Obtained by the technique of example accidental sampling. self-efficacy was measured by the General Self-Efficacy Scale (GSES) and resilience was measured by the Resilience Quotionare Test (RQ Test) and analyzed using the Pearson correlation. The results obtained are R = 0.747 and P = 0.588, which means that there is a relationship between resilience and self-efficacy in credit card telemarketing in achieving the sales target of PT Bank X. So it can be concluded that there is a relationship between resilience and self-efficacy in credit card telemarketing in achieving the sales target of PT Bank X. Keywords: resilience, self efficacy, credit card telemarketing, sales target Penelitian ini bertujuan untuk menguji hubungan resiliensi dengan self efficacy pada telemarketing kartu kredit dalam mencapai target penjualan PT Bank X. Partisipan sebanyak N=101. Diperoleh dengan tehnik example accidental sampling. self efficacy diukur dengan General Self-Efficacy Scale (GSES) dan resiliensi diukur dengan Resilience Quotionare Test (RQ Test ) dianalisa dengan menggunakan korelasi pearson. Hasil yang diperoleh nilai R= 0,747 dan P=0,588 yang artinya ada hubungan resiliensi dengan self efficacy pada telemarketing kartu kredit dalam mencapai target penjualan PT Bank X. Sehingga dapat disimpulkan ada hubungan resiliensi dengan self efficacy pada telemarketing kartu kredit dalam mencapai target penjualan PT Bank X. Kata Kunci : resiliensi , self efficacy, telemarketing kartu kredit, target penjualan

Item Type:	Thesis (S1)
Call Number CD:	FP/PSI. 22 199
NIM/NIDN Creators:	46116110017
Uncontrolled Keywords:	resiliensi , self efficacy, telemarketing kartu kredit, target penjualan
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 158 Applied Psychology/Psikologi Terapan > 158.7 Industrial Psychology/Psikologi Industri, Psikologi Perindustrian 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	06 Feb 2023 06:54
Last Modified:	06 Feb 2023 06:54
URI:	http://repository.mercubuana.ac.id/id/eprint/73978

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