TAHAPAN PRA PRODUKSI COMPANY PROFILE BERBASIS AUDIO VISUAL PADA PERUSAHAAN PT. MITRA INTI BORINDO

SULISTIANA, LILIS (2021) TAHAPAN PRA PRODUKSI COMPANY PROFILE BERBASIS AUDIO VISUAL PADA PERUSAHAAN PT. MITRA INTI BORINDO. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Social media has become a necessity in society with today's modernity background. One of them is Instagram, in the current era it is in great demand because this social media focuses more on photos and videos of short duration compared to other social media. One of the local brands in Indonesia that is successful in the digital era is This Is April. This study aims to find out how the This Is April Instagram Production Strategy in Packaging Women's Fashion Creative Content so that they are able to maintain creative ideas in every content production on This Is April Instagram. The research used is qualitative research and the use of case studies. In this study, the most important thing is the informant to provide sufficient information in order to explain in detail the object of the author's research. By conducting interviews with sources related to the creation of This Is April Instagram content. In the results of the study, researchers found strategies in obtaining content. The creative team is able to provide interesting ideas that can maintain the characters in This Is April so they don't look bored with the appearance of each content. By determining the theme, determining the management strategy, determining the wadrobe and property, briefing with talent, executing activities and the results of their activities. The implications of this research can be used as a reference to see how the creative process in Instagram's This Is April strategy is in designing fashion content on social media Keyword : Production Strategy, Instagram This Is April, Creative Content Media sosial sudah menjadi sebuah kebutuhan pada masyarakat dengan latar belakang moderenitas saat ini. Salah satunya Instagram, di era sekarang ini sangat di minati karena media sosial ini lebih fokus pada foto dan video yang berdurasi pendek di bandingkan media sosial lain. Salah satu brand lokal di Indonesia yang sukses di era digital yaitu This Is April. Penelitian ini bertujuan untuk mengetahui cara Strategi Produksi Instagram This Is April Dalam Mengemas Konten Kreatif Fashion Wanita sehingga mampu mempertahankan ide kreatif dalam setiap hasil produksi konten di Instagram This Is April. Penelitian yang digunakan adalah penelitian kualitatif dan menggunakan metode studi kasus. Dalam penelitian ini yang terpenting adalah informan untuk memberikan informasi yang cukup agar bisa menjelaskan secara detail objek penelitian penulis. Dengan melakukan wawancara mendalam kepada narasumber terkait pembuatan konten Instagram This Is April. Dalam hasil penelitian, peneliti menemukan strategi dalam mendapatkan konten. Tim kreatif mampu memberikan ide-ide yang menarik yang bisa mempertahankan karakter pada This Is April agar tidak terlihat bosan dengan tampilan di setiap kontennya. Dengan cara menentuan tema, menentuan strategi management, menentukan wadrobe dan properti, breafing bersama talent, eksekusi kegiatan dan hasil kegiatannya. Implikasi dari penelitian ini dapat dijadikan acuan untuk melihat bagaimana proses dalam strategi produksi Instagram This Is April dalam merancang sebuah konten fashion di media sosial. Kata Kunci : Strategi Produksi, Instagram This Is April, Konten Kreati

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