AKTIVITAS CONSUMER RELATIONS DI RESTORAN BURGERINDO TJ PRIOK JAKARTA UTARA

Khalda, Syafna Nurfaadhila (2022) AKTIVITAS CONSUMER RELATIONS DI RESTORAN BURGERINDO TJ PRIOK JAKARTA UTARA. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Penelitian ini bertujuan untuk mengetahui Aktivitas Consumer Relations di Restoran Burgerindo Tj Priok Jakarta Utara, mulai dari proses penyusunan, pelaksanaan dan evaluasi aktivitas Customer Relations di Restoran Burgerindo. Penelitian ini merupakan penelitian deskriptif. Subjek penelitian ini meliputi pengelola Restoran Burgerindo (4 orang) terdiri dari Kepala Operasional, Kepala Marketing dan Staff Burgerindo. Pengumpulan data dilakukan dengan observasi, wawancara dan dokumentasi. Data yang diperoleh dianalisis secara deskriptif meliputi pengumpulan data, mengorganisasikan data, pengelolaan data, verifikasi dan penafsiran data dan pengambilan keputusan. Hasil penelitian menunjukan bahwa dalam aktivitas consumer relations yang sudah dilakukan Burgerindo Tj Priok yaitu dengan berkomunikasi langsung dengan konsumen melalui media sosial atau bertatap muka langsung. Kata kunci: Aktivitas, Customer Relations This study aims to determine the less than optimal strategy at Burgerindo Restaurant, starting from the process of preparing, implementing and evaluating Public Relations strategies at Burgerindo Restaurant. This research is a descriptive research. The subjects of this research include the manager of Burgerindo Restaurant (4 people) consisting of the Head of Operations, Head of Marketing and Burgerindo Staff. Data was collected by observation, interviews and documentation. The data obtained were analyzed descriptively including data collection, data organization, data management, data verification and interpretation and decision making. The results showed that in consumer relations activities that have been carried out by Burgerindo Tj Priok, namely by communicating directly with consumers through social media or face to face. Keywords: Activity, Customer Relations

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