PENGARUH KEPERCAYAAN MEREK, COUNTRY OF ORIGIN DAN DESAIN PRODUK TERHADAP MINAT BELI MITSUBISHI XPANDER

SOFA, AKHUL YUNIA (2022) PENGARUH KEPERCAYAAN MEREK, COUNTRY OF ORIGIN DAN DESAIN PRODUK TERHADAP MINAT BELI MITSUBISHI XPANDER. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of brand trust, country of origin and product design on purschase intention in Mitsubishi Xpander. Respondents in this study were people who had never bought a Mitsubishi Xpander, but already knew about the product. The population in this study is not clearly known. The sampling technique used is the Hair et al technique where the indicator is multiplied by 5 to 10. The number of samples in this study was 119 samples. The data analysis method used is PLS (Partial Least Square) technique through the SmartPLS statistical software, with the research instrument being a questionnaire. The results showed that Brand Trust, Country Of Origin, and Product Design had a positive and significant effect on Purchase Intention in Mitsubishi Xpander. Keywords: Brand Trust, Country of Origin, Product Design, Purchase Intention. Penelitian ini bertujuan untuk mengetahui Pengaruh Kepercayaan Merek, Country Of Origin dan Desain Produk terhadap Minat Beli Mitsubishi Xpander. Responden dalam penelitian ini adalah masyarakat yang belum pernah membeli Mitsubishi Xpander, tetapi sudah mengetahui produknya. Populasi dalam penelitian ini jumlahnya tidak diketahui secara jelas. Teknik sampling yang digunakan adalah Teknik hair dkk yang dimana indikator dikalikan 5 sampai 10. Jumlah sampel pada penelitian ini adalah 119 sampel. Metode analisis data yang digunakan adalah teknis PLS (Partial Least Square) melalui software statistic SmartPLS, dengan instrumen penelitian yaitu kuesioner. Hasil penelitian ini menunjukkan bahwa Kepercayaan Merek, Country Of Origin, dan Desain produk berpengaruh positif dan signifikan terhadap minat beli Mitsubishi Xpander. Kata Kunci: Kepercayaan Merek, Country of Origin, Desain Produk, Minat Beli.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 351
NIM/NIDN Creators: 43118010017
Uncontrolled Keywords: Kepercayaan Merek, Country of Origin, Desain Produk, Minat Beli.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 09 Jan 2023 08:05
Last Modified: 09 Jan 2023 08:05
URI: http://repository.mercubuana.ac.id/id/eprint/73243

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