SARI, RATIH KOMALA (2022) PENGARUH BUDAYA ORGANISASI, KOMPENSASI, DAN EMPLOYER BRANDING TERHADAPRETENSIKARYAWAN DENGAN KEPUASAN KERJASEBAGAI VARIABEL INTERVENING STUDIDI PT YI PERUSAHAAN LOGISTIK. S2 thesis, Universitas Mercu Buana - Menteng.
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (Cover)
55119120101-Ratih Komala Sari-01 Cover - Ratih Komala.pdf Download (257kB) |
|
Text (Form Keabsahan)
absh - Ratih Komala.pdf Restricted to Repository staff only Download (108kB) |
|
Text (Abstrak)
55119120101-Ratih Komala Sari-02 Abstrak - Ratih Komala.pdf Download (87kB) |
|
Text (Bab 1)
55119120101-Ratih Komala Sari-03 Bab 1 - Ratih Komala.pdf Restricted to Registered users only Download (334kB) |
|
Text (Bab 2)
55119120101-Ratih Komala Sari-04 Bab 2 - Ratih Komala.pdf Restricted to Registered users only Download (314kB) |
|
Text (Bab 3)
55119120101-Ratih Komala Sari-05 Bab 3 - Ratih Komala.pdf Restricted to Registered users only Download (253kB) |
|
Text (Bab 4)
55119120101-Ratih Komala Sari-06 Bab 4 - Ratih Komala.pdf Restricted to Registered users only Download (659kB) |
|
Text (Bab 5)
55119120101-Ratih Komala Sari-07 Bab 5 - Ratih Komala.pdf Restricted to Registered users only Download (92kB) |
|
Text (Daftar Pustaka)
55119120101-Ratih Komala Sari-09 Daftar Pustaka - Ratih Komala.pdf Restricted to Registered users only Download (171kB) |
|
Text (Lampiran)
55119120101-Ratih Komala Sari-10 Lampiran - Ratih Komala.pdf Restricted to Registered users only Download (423kB) |
Abstract
Organizational Culture has an important role in the sustainability of the organization in a company as well as in retaining employees, what also needs to be considered in maintaining an organization is to understand competitive compensation to encourage employees to be able to provide their best performance Another interesting thing to consider from an organization is the role of employer branding from the organization. In line with this, it will encourage the emergence of job satisfaction in employees which can affect employee retention in an organization. This study aims to see the influence that arises from organizational culture, compensation, employer branding with the intervention variables of job satisfaction in employee retention in logistics employees at PT YI. The analysis method uses Structural Equation Modeling (SEM) by testing instruments using the Partial Least Square (PLS) method. The sample used was 99 pt yi employees. The results showed a significant influence between organizational culture, compensation, employer branding on employee retention and intervention through job satisfaction. Where the variables of job satisfaction and organizational culture have a significant value to employee retention. Keywords: Organizational Culture, Compensation. Employer Branding, Job Satisfaction, Employee Retention. Budaya Organisasi memiliki peranan yang penting dalam keberlangsungan organisasi dalam sebuah perusahaan seperti halnya dalam mempertahankan karyawan, yang juga perlu dipertimbangkan dalam mempertahankan sebuah organisasi adalah dengan memahami kompensasi yang kompetitif untuk mendorong karyawan agar mampu memberikan kinerja terbaiknya Hal lain yang menarik dipertimbangkan dari sebuah organisasi adalah adanya peranan employer branding darr organisasi tersebut. Sejalan dengan hal tersebut akan mendorong munculnya kepuasan kerja pada karyawan yang bisa mempengaruhi retensi karyawan pada sebuah organisasi. Penelitian ini bertujuan untuk melihat pengaruh yang muncul dari budaya organisasi, kompensasi, employer branding dengan adanya variabel intervensi dari kepuasan kerja dalam retensi karyawan pada karyawan logistik di PT YI. Metode analisis menggunakan Structural Equation Modeling (SEM) dengan pengujian instrumen menggunakan metode Partial Least Square (PLS). Sampel yang digunakan adalah karyawan PT YI sejumlah 99 orang. Hasil penelitian menunjukkan adanya pengaruh signifikan antara budaya organisasi, kompensasi, employer branding terhadap retensi karyawan dengan intervensi melalui kepuasan kerja. Dimana variabel kepuasan kerja dan budaya organisasi memiliki nilai signifikan terhadap retensi karyawan. Kata kunci: Budaya Organisasi, Kompensasi, Employer Branding, Kepuasan Kerja, Retensi karyawan
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55119120101 |
| Uncontrolled Keywords: | Organizational Culture, Compensation. Employer Branding, Job Satisfaction, Employee Retention.Budaya Organisasi, Kompensasi, Employer Branding, Kepuasan Kerja, Retensi karyawan |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | MELATI CAHYA FITRIANI |
| Date Deposited: | 09 Jan 2023 06:50 |
| Last Modified: | 09 Jan 2023 06:50 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/73228 |
Actions (login required)
 |
View Item |
