PERAN EDITOR DALAM IKLAN LAYANAN MASYARAKAT “PROKESAR”

WARTABONE, MOHAMAD SYARIF (2022) PERAN EDITOR DALAM IKLAN LAYANAN MASYARAKAT “PROKESAR”. S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRAK Penyebaran covid-19 yang semakin cepat memberikan pengaruh yang sangat besar terutama untuk perekonomian di Indonesia. Himbauan lockdown, Physicial Distancing, Work From Home hingga pelarangan kegiatan yang menimbulkan kerumunan tentunya membuat roda ekonomi nyaris terhenti. Berbagai sektor pembatasan dan penutupan aktivitas dilakukan berdasarkan kategori tertentu. Namun hal ini tidak berlaku untuk pasar tradisional. iklan layanan masyarakat sebuah karya yang bertujuan utuk memberikan edukasi serta sosialisasi kepada masyarakat juga dikemas sesuai dengan kehidupan sehari-hari dengan judul “PROKESAR”. Prokesar merupakan singkatan dari Protokol Kesehatan di Pasar Tradisional. Melalui Iklan Layanan Masyarakat “Prokesar” ini, kami mengharapkan dapat meningkatkan kesadaran masyarakat untuk mematuhi protocol kesehatan sebagai upaya pencegahan timbulnya cluster baru penyebaran virus Covid 19 di Pasar Tradisional. Target audience dalam Iklan Layanan Masyarakat ini adalah usia 19-35 Tahun. Adapun media promosi yang digunakan penulis dalam Iklan Layanan Masyarakat ini adalah media social Youtube, Instagram. Youtube, Instagram lebih banyak digunakan oleh semua kalangan di zaman sekarang ini terlebih lagi Youtube, Instagram lebih menarik dan membuat masyarakat banyak menggunakan nya. Kata kunci: Covid-19, Pasar, iklan layanan masyarakat. ABSTRACT The increasingly rapid spread of COVID-19 has had a huge impact, especially on the economy in Indonesia. Calls for lockdown, Physical Distancing, Work From Home to ban activities that cause crowds of course make the wheels of the economy almost stop. Various sectors of activity restrictions and closures are carried out based on certain categories. However, this does not apply to traditional markets. public service advertisement a work that aims to provide education and socialization to the public is also packaged according to daily life with the title "PROKESAR". Prokesar stands for Health Protocol in Traditional Markets. Through this "Prokesar" Public Service Advertisement, we hope to increase public awareness to comply with health protocols as an effort to prevent the emergence of new clusters of the spread of the Covid 19 virus in Traditional Markets. The target audience in this Public Service Advertisement is the age of 19-35 years. The promotional media used by the author in this Public Service Advertisement are social media Youtube, Instagram. Youtube, Instagram are more widely used by all circles in this day and age, especially Youtube, Instagram is more interesting and makes people use it a lot. Keywords: Covid-19, Market, public service advertisement.

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