SOSIALISASI METODE MENGHADAPI WABAH COVID-19 KEPADA DRIVER GRAB MELALUI MEDIA SOSIAL INSTAGRAM (Di Implementasikan Pada Mitra Pengemudi Grab Cibubur)

YOGA, RAKA KHARISMA (2022) SOSIALISASI METODE MENGHADAPI WABAH COVID-19 KEPADA DRIVER GRAB MELALUI MEDIA SOSIAL INSTAGRAM (Di Implementasikan Pada Mitra Pengemudi Grab Cibubur). S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRAK Tugas akhir peduli negeri ini dilaksanakan dengan tujuan untuk meningkatkan kesadaran dan kewaspadaan terhadap wabah COVID-19 melalui sosialisasi kepada pada mitra pengemudi Grab mengenai dampak dan bagaimana cara pencegahan yang baik. Sejak diberlakukannya PSBB, para mitra pengemudi Grab (Grab-bike) mengalami penurunan penghasilan. Walaupun sudah mendapatkan beberapa bantuan, namun hal itu masih belum cukup untuk menutupi kebutuhan mereka. Sebanyak 40 orang mitra pengemudi Grab dikumpulkan agar sosialiasi dapat lebih efektif dan para mitra pengemudi bisa lebih memahami sosialisasi yang diberikan. Tugas akhir ini merupakan tugas akhir peduli negeri dengan mitra kerjasama Pengemudi Grab. Selama penelitian, komunikasi persuasif dan interaktif merupakan teknik komunikasi yang dilakukan. Penulis juga melakukan wawancara dan diskusi untuk mengukur keberhasilan kegiatan ini. Tahapan dari peduli negeri ini dimulai dari survei dan wawancara dengan beberapa mitra pengemudi Grab. Kemudian dilanjut dengan sosialisasi mengenai Sebagai penutup diadakan pentas seni dan tahapan terakhir adalah publikasi ke media online, yaitu Genpi.co. Kata Kunci: Sosialisasi, Metode, Covid-19, Driver Grab, Instagram ABSTRACT Peduli negeri final project is carried out with the aim of raising awareness of the COVID-19 outbreak through socialization for Grab driver partners about the impact and how to prevent it properly. Since the enactment of the PSBB, Grab-bike driver partners have experienced a decline in income. Even though they have received some assistance, it is still not enough to cover their needs. As many as 40 Grab driver partners were gathered so that socialization could be more effective and the driver partners could better understand the socialization provided. This peduli negeri final project with Grab Driver collaboration partners. During research, persuasive and interactive communication is a communication technique that is carried out. The writer also conducted interviews and discussions to measure the success of this activity. The stages of this peduli negeri begin with surveys and interviews with several Grab driver partners. Then continued with the socialization on the closing stage of the art performances and the last stage is publication to online media, namely Genpi.co. Keywords : Socialization, Methods, Covid-19, Driver Grab, Instagram

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