ANALISIS AKTIVITAS HUMAS PPID KEMENTERIAN PENDIDIKAN, KEBUDAYAAN, RISET DAN TEKNOLOGI DALAM MEMBANGUN CITRA POSITIF (Studi pada PPID Unit Utama Periode 2021)

ANWAR, SAZKI DZAKIYYA (2022) ANALISIS AKTIVITAS HUMAS PPID KEMENTERIAN PENDIDIKAN, KEBUDAYAAN, RISET DAN TEKNOLOGI DALAM MEMBANGUN CITRA POSITIF (Studi pada PPID Unit Utama Periode 2021). S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRAK PPID merupakan Pejabat Penyedia Informasi dan Dokumentasi. PPID Unit Utama mempunyai fungsi dan tugas menjalankan aktivitas – aktivitas informasi dan dokumentasi yang guna meningkatkan citra kementerian baik itu secara internal atau external yang mengarah pada sisi aktivitas pelayanan masyarakat dalam penyediaan informasi, publikasi dan dokumentasi. Dengan keberadaan PPID sebagai unit atau divisi humas dalam suatu instansi pemerintahan memiliki bagian penting dalam menciptakan citra dari instansi tersebut. Penelitian ini bertujuan untuk mengetahui aktivitas-aktivitas humas PPID Unit Utama Kemendikbudristek. Secara umum, ada empat langkah dan proses yang lazim dilakukan PR dalam melaksanakan aktivitasnya menurut Cutlip dkk (dalam Ruliana 2014). Adapun keempat kegiatan tersebut adalah (1) Fact Finding and Feedback atau riset penemuan fakta di lapangan; (2) Planning and Programming adalah perencanaan dan penyusunan aktivitas humas; (3) Action and Communicating merupakan tidak lanjut setelah melakukan perencanaan; (4) Evaluation merupakan tahap penilaian hasil dari riset awal hingga perencanaan program. Tipe penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kualitatif. Metode yang digunakan adalah wawancara, observasi dan dokumentasi dengan menggunakan pendekatan deskriptif kualitatif sebagai teknik analisis data. Dalam penelitian ini, dan melalui uji pembahasan teori fact finding and feedback, planning and programming, action and communicating dan evaluating memberikan hasil positif dalam identifikasi masalah penelitian yang memberikan citra positif kepada Kemendikbudristek. Kata kunci: Humas, Pemerintah, Kementerian ABSTRACT PPID is an official information provider and documentation. The function and duty of the main unit is to carry out information activities and documentation that can improve the image of the Ministry both internally or externally which leads to the side of community service activities in providing information, publication and documentation. With the existence of PPID main unit as a unit or Public Relations Division in a government agency has an important part of creating the image of the agency. This study aims to know the activities of the Ministry of Public Relations of the Ministry of Education and Culture. In general, there are four steps and processes that are commonly carried out in carrying out their activities according to Cutlip et al (in Ruliana 2014). The four of these activities are (1) Fact Finding and Feedback or research discovery research in the field; (2) Planning and Programming is planning and preparation of public relations activities; (3) Action and Communicating is no further after planning; (4) Evaluation is the assessment stage of the results of initial research to program planning. The type of research used in this study is descriptive with a qualitative approach. The method used is interviews, observation and documentation using a qualitative descriptive approach as a data analysis technique. In this study, and through the discussion test of the theory of Fact Finding and Feedback, Planning and Programming, Action and Communicating and Evaluating gave positive results in identifying research problems that provide a positive image to the Ministry of Education and Culture. Keywords: Public Relations, Government, Ministr

Item Type: Thesis (S1)
Call Number CD: FK/PR 22 056
NIM/NIDN Creators: 44218320002
Uncontrolled Keywords: Kata kunci: Humas, Pemerintah, Kementerian
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: siti maisyaroh
Date Deposited: 16 Dec 2022 08:21
Last Modified: 16 Dec 2022 08:21
URI: http://repository.mercubuana.ac.id/id/eprint/72517

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